Ford Motor Company Blueprint For Mobility Case Study Solution

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Business is currently one of the greatest food chains worldwide. It was established by Henri Ford Motor Company Blueprint For Mobility in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed babies and decrease death rate.
Business is now a multinational company. Unlike other multinational companies, it has senior executives from different nations and tries to make choices thinking about the entire world. Ford Motor Company Blueprint For Mobility presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Business Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Ford Motor Company Blueprint For Mobility's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and at the same time understand the requirements and requirements of its clients. Its vision is to grow quickly and supply products that would please the needs of each age. Ford Motor Company Blueprint For Mobility imagines to develop a trained labor force which would help the business to grow


Ford Motor Company Blueprint For Mobility's objective is that as currently, it is the leading business in the food market, it believes in 'Excellent Food, Great Life". Its mission is to offer its consumers with a range of options that are healthy and best in taste as well. It is focused on supplying the best food to its customers throughout the day and night.


Ford Motor Company Blueprint For Mobility has a large variety of products that it provides to its clients. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the business has laid down its goals and goals. These objectives and goals are noted below.
• One goal of the business is to reach no garbage dump status. (Business, aboutus, 2017).
• Another goal of Ford Motor Company Blueprint For Mobility is to lose minimum food during production. Frequently, the food produced is lost even prior to it reaches the consumers.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to decrease the above-mentioned issues and would likewise guarantee the delivery of high quality of its products to its consumers.
• Meet international requirements of the environment.
• Construct a relationship based on trust with its consumers, business partners, workers, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the idea of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing modification in the customer choices about food and making the food stuff healthier concerning about the health issues.
The vision of this strategy is based on the key approach i.e. 60/40+ which simply means that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with additional dietary value in contrast to all other products in market getting it a plus on its nutritional content.
This strategy was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competition with other business, with an intent of maintaining its trust over customers as Business Business has gotten more trusted by clients.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing real quantity of costs shows that the sales are increasing at a greater rate than its R&D costs, and enable the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio present a threat of default of Business to its investors and could lead a decreasing share prices. In terms of increasing debt ratio, the company needs to not invest much on R&D and needs to pay its present debts to decrease the risk for investors.
The increasing danger of financiers with increasing financial obligation ratio and declining share costs can be observed by big decrease of EPS of Ford Motor Company Blueprint For Mobility stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish development likewise hinder business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to derive different techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business needs to present more ingenious items by big amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the company. It could likewise provide Business a long term competitive benefit over its rivals.
The global expansion of Business need to be concentrated on market recording of establishing nations by expansion, attracting more customers through consumer's loyalty. As developing nations are more populous than developed countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisFord Motor Company Blueprint For Mobility must do cautious acquisition and merger of organizations, as it might impact the client's and society's understandings about Business. It must get and merge with those business which have a market track record of healthy and nutritious business. It would enhance the understandings of consumers about Business.
Business must not only spend its R&D on innovation, instead of it must likewise concentrate on the R&D spending over assessment of cost of numerous healthy items. This would increase expense efficiency of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business must transfer to not only establishing however likewise to industrialized nations. It must widens its geographical expansion. This large geographical expansion towards developing and developed nations would lower the threat of potential losses in times of instability in numerous nations. It must widen its circle to various countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It must acquire and merge with those nations having a goodwill of being a healthy business in the market. It would likewise enable the business to utilize its possible resources effectively on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on 4 elements; age, gender, earnings and profession. Business produces numerous items related to babies i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Ford Motor Company Blueprint For Mobility items are quite budget friendly by almost all levels, however its significant targeted clients, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its existence in practically 86 countries. Its geographical division is based upon two primary aspects i.e. average earnings level of the customer along with the environment of the area. Singapore Business Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the client. For example, Business 3 in 1 Coffee target those clients whose lifestyle is quite hectic and do not have much time.

Behavioral Segmentation

Ford Motor Company Blueprint For Mobility behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its extremely healthy items target those clients who have a health mindful attitude towards their intakes.

Ford Motor Company Blueprint For Mobility Alternatives

In order to sustain the brand name in the market and keep the customer intact with the brand, there are 2 choices:
Alternative: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the obtained systems in the market, if it stops working to execute its technique. Quantity invest on the R&D could not be revived, and it will be thought about completely sunk cost, if it do not provide possible outcomes.
3. Spending on R&D provide sluggish development in sales, as it takes long period of time to present a product. However, acquisitions supply fast outcomes, as it provide the company currently established product, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to face mistaken belief of customers about Business core worths of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send a signal of company's ineffectiveness of developing ingenious items, and would results in consumer's dissatisfaction as well.
3. Large acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company unable to present brand-new innovative products.
Option: 2.
The Company should invest more on its R&D instead of acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by introducing those products which can be offered to an entirely new market section.
4. Innovative products will offer long term advantages and high market share in long term.
1. It would decrease the profit margins of the company.
2. In case of failure, the whole spending on R&D would be considered as sunk expense, and would impact the business at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the business to introduce new ingenious items with less risk of transforming the costs on R&D into sunk cost.
2. It would provide a favorable signal to the investors, as the general properties of the company would increase with its considerable R&D spending.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the business's overall wealth as well as in regards to ingenious items.
1. Danger of conversion of R&D costs into sunk cost, higher than alternative 1 lower than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less number of ingenious products than alternative 2 and high number of innovative products than alternative 1.

Ford Motor Company Blueprint For Mobility Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market modifications and customer behavior, which has actually ultimately enabled it to sustain its market share. Business has actually developed substantial market share and brand name identity in the metropolitan markets, it is advised that the business needs to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by producing a specific brand name allocation technique through trade marketing methods, that draw clear difference between Ford Motor Company Blueprint For Mobility items and other rival items.

Ford Motor Company Blueprint For Mobility Exhibits

PESTEL Analysis
Governmental assistance

Altering standards of worldwide food.
Boosted market share. Changing perception in the direction of healthier items Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such impact as it is favourable. Worries over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 1000 Greatest after Company with less growth than Organisation 3rd Most affordable
R&D Spending Greatest considering that 2002 Greatest after Company 7th Most affordable
Net Profit Margin Highest possible since 2002 with quick development from 2009 to 2018 Due to sale of Alcon in 2015. Almost equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and wellness factor Highest possible variety of brand names with sustainable techniques Largest confectionary and also refined foods brand on the planet Biggest dairy items and bottled water brand name worldwide
Segmentation Middle and also top center degree customers worldwide Specific clients in addition to home group Any age as well as Earnings Customer Teams Center as well as upper middle degree customers worldwide
Number of Brands 2nd 5th 2nd 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 44943 525782 747792 197195 116783
Net Profit Margin 3.28% 5.54% 61.98% 2.83% 64.85%
EPS (Earning Per Share) 29.88 7.66 9.27 5.37 21.89
Total Asset 782794 215219 127776 977963 17381
Total Debt 53591 63943 15632 98254 91712
Debt Ratio 13% 22% 48% 91% 12%
R&D Spending 7775 9486 9349 8532 3575
R&D Spending as % of Sales 9.21% 8.27% 6.52% 6.82% 6.55%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations