With the deep analysis of the above options, it is recommended that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs too, as financiers are willing to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by establishing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ford Motor Company Blueprint For Mobility need to perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Evaluate the present target market along with the marketplace sector which is not consist of in the business's circle.
• Evaluate the existing financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Acquire most beneficial companies with a strong commitment to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Ford Motor Company Blueprint For Mobility values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Ford Motor Company Blueprint For Mobility as a company producing healthy products has been constructed under midterm plan and now the business could move towards taste factor as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
