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Eric Wood A Case Study Analysis

Eric Wood A is presently one of the biggest food cycle worldwide. It was founded by Darden in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the very same time, the Page siblings from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The 2 ended up being rivals initially but later on combined in 1905, leading to the birth of Eric Wood A.
Business is now a multinational company. Unlike other international companies, it has senior executives from different countries and tries to make choices considering the entire world. Eric Wood A currently has more than 500 factories worldwide and a network spread throughout 86 nations.


The purpose of Eric Wood A Corporation is to enhance the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in forming a healthy and much better future for it. It also wants to motivate people to live a healthy life. While making certain that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Eric Wood A's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and at the same time understand the requirements and requirements of its customers. Its vision is to grow quick and provide items that would satisfy the requirements of each age. Eric Wood A pictures to establish a well-trained workforce which would help the business to grow


Eric Wood A's mission is that as currently, it is the leading company in the food industry, it thinks in 'Good Food, Good Life". Its mission is to provide its consumers with a variety of choices that are healthy and best in taste as well. It is concentrated on providing the best food to its consumers throughout the day and night.


Eric Wood A has a broad variety of items that it offers to its clients. In 2011, Business was noted as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has actually set its goals and goals. These objectives and objectives are noted below.
• One objective of the business is to reach absolutely no land fill status. (Business, aboutus, 2017).
• Another objective of Eric Wood A is to waste minimum food throughout production. Most often, the food produced is wasted even before it reaches the customers.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to minimize the above-mentioned complications and would likewise ensure the delivery of high quality of its products to its clients.
• Meet worldwide requirements of the environment.
• Build a relationship based on trust with its customers, organisation partners, workers, and government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. However, the target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based upon the idea of Nutritious, Health and Wellness (NHW). This method deals with the concept to bringing modification in the customer preferences about food and making the food things healthier concerning about the health problems.
The vision of this strategy is based upon the secret approach i.e. 60/40+ which merely suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be produced with extra dietary worth in contrast to all other items in market gaining it a plus on its nutritional content.
This method was embraced to bring more delicious plus nutritious foods and beverages in market than ever. In competition with other business, with an intention of retaining its trust over consumers as Business Business has actually gained more trusted by customers.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and allow the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication likewise shows a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio posture a hazard of default of Business to its investors and could lead a decreasing share prices. In terms of increasing financial obligation ratio, the firm must not spend much on R&D and must pay its current financial obligations to decrease the threat for financiers.
The increasing threat of financiers with increasing debt ratio and decreasing share prices can be observed by substantial decline of EPS of Eric Wood A stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish growth likewise impede company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Charts given up the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative items by big amount of R&D Spending and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the company. It might likewise offer Business a long term competitive advantage over its competitors.
The global growth of Business should be focused on market recording of establishing nations by expansion, bring in more consumers through client's loyalty. As developing nations are more populous than developed countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisEric Wood A ought to do careful acquisition and merger of organizations, as it could impact the client's and society's perceptions about Business. It needs to acquire and combine with those business which have a market reputation of healthy and nutritious companies. It would enhance the perceptions of customers about Business.
Business ought to not just spend its R&D on development, instead of it needs to also concentrate on the R&D spending over examination of cost of various nutritious products. This would increase cost performance of its items, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business should transfer to not just establishing but also to industrialized countries. It should expands its geographical expansion. This broad geographical expansion towards developing and developed nations would minimize the danger of prospective losses in times of instability in numerous nations. It should expand its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Eric Wood A should wisely control its acquisitions to avoid the risk of mistaken belief from the consumers about Business. It needs to get and combine with those nations having a goodwill of being a healthy company in the market. This would not just improve the understanding of consumers about Business however would likewise increase the sales, revenue margins and market share of Business. It would also make it possible for the company to use its possible resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon 4 factors; age, gender, income and occupation. For example, Business produces a number of products associated with children i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Eric Wood A products are rather budget-friendly by almost all levels, but its significant targeted customers, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in nearly 86 countries. Its geographical segmentation is based upon 2 primary aspects i.e. typical earnings level of the consumer along with the environment of the area. Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the client. For example, Business 3 in 1 Coffee target those clients whose lifestyle is quite hectic and do not have much time.

Behavioral Segmentation

Eric Wood A behavioral division is based upon the mindset understanding and awareness of the consumer. Its highly nutritious products target those clients who have a health mindful attitude towards their consumptions.

Eric Wood A Alternatives

In order to sustain the brand name in the market and keep the customer intact with the brand, there are 2 alternatives:
Option: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to execute its strategy. Nevertheless, amount invest in the R&D might not be revived, and it will be thought about entirely sunk expense, if it do not give prospective results.
3. Investing in R&D offer slow growth in sales, as it takes long period of time to present a product. Acquisitions offer fast results, as it provide the business currently established product, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to face misconception of customers about Business core values of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send out a signal of company's inadequacy of developing ingenious products, and would lead to consumer's dissatisfaction too.
3. Large acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making company unable to introduce brand-new ingenious products.
Alternative: 2.
The Business must invest more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would provide the company a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by introducing those items which can be offered to a completely new market section.
4. Ingenious products will provide long term advantages and high market share in long run.
1. It would decrease the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the investors, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present new ingenious products with less danger of converting the spending on R&D into sunk expense.
2. It would offer a favorable signal to the financiers, as the general possessions of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's overall wealth as well as in regards to ingenious items.
1. Risk of conversion of R&D spending into sunk expense, greater than alternative 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less variety of innovative products than alternative 2 and high variety of innovative items than alternative 1.

Eric Wood A Conclusion

RecommendationsIt has actually institutionalised its techniques and culture to align itself with the market changes and customer behavior, which has ultimately permitted it to sustain its market share. Business has actually established considerable market share and brand identity in the metropolitan markets, it is recommended that the company should focus on the rural areas in terms of developing brand name commitment, awareness, and equity, such can be done by developing a specific brand name allocation strategy through trade marketing strategies, that draw clear difference between Eric Wood A products and other rival items.

Eric Wood A Exhibits

PESTEL Analysis
Governmental support

Changing standards of global food.
Enhanced market share.
Transforming perception towards healthier products
Improvements in R&D as well as QA divisions.

Introduction of E-marketing.
No such influence as it is good.
Problems over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 2000
Highest possible after Business with less development than Business 6th Lowest
R&D Spending Highest possible because 2005 Highest possible after Organisation 7th Cheapest
Net Profit Margin Greatest since 2002 with fast development from 2005 to 2016 As a result of sale of Alcon in 2015. Virtually equal to Kraft Foods Unification Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness variable Highest variety of brand names with sustainable practices Largest confectionary as well as processed foods brand on the planet Biggest milk items as well as bottled water brand name on the planet
Segmentation Center and top middle degree consumers worldwide Individual clients in addition to family group Any age and Revenue Customer Teams Center as well as upper center degree consumers worldwide
Number of Brands 7th 6th 9th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 96116 691946 921275 625341 854661
Net Profit Margin 2.76% 3.63% 92.34% 3.47% 62.44%
EPS (Earning Per Share) 49.43 2.35 7.13 5.13 18.47
Total Asset 267772 327989 948179 547877 77565
Total Debt 56738 12967 22566 96998 37585
Debt Ratio 95% 93% 46% 99% 54%
R&D Spending 8369 1594 2255 4993 8273
R&D Spending as % of Sales 4.83% 3.38% 1.74% 3.85% 6.48%

Eric Wood A Executive Summary Eric Wood A Swot Analysis Eric Wood A Vrio Analysis Eric Wood A Pestel Analysis
Eric Wood A Porters Analysis Eric Wood A Recommendations