The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Eric Wood A has an experience of about 140 years, allowing business to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Eric Wood A has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of baby foods, family pet food, confectionary products, beverages etc. Famous brands of Eric Wood A consist of; Maggi, Kit-Kat, Nescafe, etc.
• Eric Wood A has large amount of spending on R&D as compare to its rivals, making the company to release more ingenious and nutritious items. This development offers the business a high competitive position in long run.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Eric Wood A.
• Eric Wood A is a widely known brand with high customer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brand names of Eric Wood A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer an unfavorable signal to Eric Wood A customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to change the understanding of people ab out Eric Wood A as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated products enables the business to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing countries can enhance the Eric Wood A company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Eric Wood A customers. Instructors can recommend their trainees to purchase Eric Wood A items.
Threats
• Financial instability in countries, which are the potential markets for Eric Wood A, can create several issues for Eric Wood A.
• Shifting of items from typical to healthier, causes additional costs and can lead to decline business's profit margins.
• As Eric Wood A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
