Eric Wood A Case Executive Summary

This report assesses business operations of Eric Wood A Business. It is presently one of the most significant food-chains worldwide. Its organisation operations and items depict its vision of contributing its part to the development of a healthy world. It offers a range of products to its consumers including family pet food, drinks, confectionary products, snacks, dairy items, and food for infants. Utilizing various strategies, it pleases the requirements of its various market sections. The food market is also anticipated to broaden in the coming years as the population of the world is expected to increase by one-third. This develops many opportunities for Eric Wood A to further expand its organisation. Besides this, making use of technology is also increasing in food processing industry which even more develop opportunities for Eric Wood A. Drinks contribute the greatest to the overall income of the company, following which, are the dairy items. Eric Wood A has a competitive advantage over its customer in the department of research study and development, as it is investing one of the most in this department in the food industry. Its product packaging also gives it an edge over its customers. Its marketing objectives consist of becoming the biggest producer of dairy products, development in the emerging markets, advance using innovation and growth in the natural food market. The business plans to broaden awareness among its clients and increase its customer base from thirty-one percent to half. Though the risk of new entrants and substitutes is high, Eric Wood A handles to stay amongst the leading and biggest food chains of the world because of its tactical preparation and efficient usage of its Research and Advancement department.