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Band Of Angels Case Study Solution

Business is currently one of the most significant food chains worldwide. It was established by Henri Band Of Angels in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed infants and decrease death rate.
Business is now a transnational company. Unlike other international business, it has senior executives from different countries and tries to make choices thinking about the entire world. Band Of Angels presently has more than 500 factories around the world and a network spread across 86 nations.


The function of Business Corporation is to enhance the quality of life of people by playing its part and providing healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Band Of Angels's vision is to supply its consumers with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and all at once understand the needs and requirements of its consumers. Its vision is to grow quick and supply items that would satisfy the needs of each age. Band Of Angels pictures to establish a well-trained labor force which would help the company to grow


Band Of Angels's mission is that as presently, it is the leading business in the food industry, it believes in 'Good Food, Great Life". Its objective is to offer its customers with a range of options that are healthy and finest in taste as well. It is focused on providing the best food to its consumers throughout the day and night.


Business has a wide range of items that it offers to its clients. Its products consist of food for babies, cereals, dairy products, treats, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories around the world and around 328,000 workers. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has actually set its objectives and objectives. These objectives and goals are noted below.
• One objective of the business is to reach absolutely no land fill status. (Business, aboutus, 2017).
• Another goal of Band Of Angels is to squander minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the customers.
• Another thing that Business is dealing with is to improve its product packaging in such a way that it would help it to lower the above-mentioned problems and would also ensure the delivery of high quality of its items to its clients.
• Meet worldwide requirements of the environment.
• Build a relationship based on trust with its consumers, organisation partners, staff members, and government.

Critical Issues

Recently, Business Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based upon the idea of Nutritious, Health and Health (NHW). This method deals with the idea to bringing modification in the consumer preferences about food and making the food things much healthier concerning about the health problems.
The vision of this method is based upon the key approach i.e. 60/40+ which merely implies that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be made with extra nutritional value in contrast to all other items in market gaining it a plus on its nutritional material.
This method was embraced to bring more tasty plus healthy foods and beverages in market than ever. In competitors with other companies, with an objective of maintaining its trust over consumers as Business Company has acquired more trusted by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a greater rate than its R&D costs, and enable the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio pose a hazard of default of Business to its financiers and could lead a declining share prices. Therefore, in terms of increasing debt ratio, the firm must not spend much on R&D and needs to pay its present debts to reduce the danger for financiers.
The increasing threat of financiers with increasing financial obligation ratio and decreasing share prices can be observed by substantial decline of EPS of Band Of Angels stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish growth also impede company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be used to derive numerous methods based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious products by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the company. It might also provide Business a long term competitive benefit over its rivals.
The global expansion of Business need to be focused on market capturing of establishing nations by growth, drawing in more customers through client's commitment. As developing countries are more populous than developed countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisBand Of Angels must do mindful acquisition and merger of companies, as it might impact the client's and society's perceptions about Business. It needs to obtain and merge with those business which have a market track record of healthy and nutritious business. It would enhance the understandings of consumers about Business.
Business needs to not just spend its R&D on innovation, instead of it should also focus on the R&D spending over assessment of expense of numerous nutritious products. This would increase cost efficiency of its products, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to transfer to not just developing however likewise to industrialized countries. It should broadens its geographical expansion. This wide geographical growth towards establishing and developed nations would minimize the risk of prospective losses in times of instability in various countries. It should broaden its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Band Of Angels ought to sensibly control its acquisitions to prevent the risk of misconception from the consumers about Business. It ought to obtain and combine with those countries having a goodwill of being a healthy company in the market. This would not only enhance the perception of customers about Business but would likewise increase the sales, earnings margins and market share of Business. It would also enable the business to use its possible resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on 4 elements; age, gender, income and occupation. For example, Business produces a number of products associated with babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Band Of Angels products are quite inexpensive by practically all levels, but its significant targeted customers, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in almost 86 nations. Its geographical segmentation is based upon 2 primary aspects i.e. typical earnings level of the customer in addition to the environment of the region. Singapore Business Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and lifestyle of the client. Business 3 in 1 Coffee target those clients whose life design is rather hectic and do not have much time.

Behavioral Segmentation

Band Of Angels behavioral division is based upon the mindset knowledge and awareness of the customer. For instance its highly nutritious items target those clients who have a health mindful mindset towards their usages.

Band Of Angels Alternatives

In order to sustain the brand name in the market and keep the client intact with the brand name, there are 2 choices:
Option: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to implement its method. Nevertheless, amount invest in the R&D could not be restored, and it will be thought about entirely sunk expense, if it do not offer prospective results.
3. Investing in R&D provide slow development in sales, as it takes long time to present an item. Nevertheless, acquisitions supply quick outcomes, as it offer the business already developed product, which can be marketed not long after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to deal with misconception of consumers about Business core values of healthy and nutritious items.
2 Large costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative items, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making business unable to introduce new innovative products.
Option: 2.
The Company ought to spend more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious products.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by introducing those products which can be provided to an entirely new market segment.
4. Innovative products will provide long term benefits and high market share in long run.
1. It would reduce the revenue margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would affect the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to present new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the overall possessions of the business would increase with its significant R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the company's general wealth in addition to in terms of innovative items.
1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of innovative items than alternative 1.

Band Of Angels Conclusion

RecommendationsIt has institutionalized its techniques and culture to align itself with the market modifications and customer habits, which has eventually allowed it to sustain its market share. Business has established considerable market share and brand identity in the city markets, it is suggested that the company should focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by developing a specific brand name allocation technique through trade marketing methods, that draw clear distinction between Band Of Angels products and other competitor items.

Band Of Angels Exhibits

PESTEL Analysis
Governmental support

Altering requirements of international food.
Enhanced market share. Changing understanding towards much healthier items Improvements in R&D and QA divisions.

Intro of E-marketing.
No such effect as it is good. Worries over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 9000 Greatest after Company with less development than Business 8th Most affordable
R&D Spending Highest possible because 2001 Highest possible after Organisation 8th Least expensive
Net Profit Margin Highest given that 2007 with rapid growth from 2007 to 2013 As a result of sale of Alcon in 2014. Virtually equal to Kraft Foods Consolidation Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and also health and wellness variable Highest number of brands with lasting techniques Biggest confectionary and processed foods brand name in the world Biggest dairy items as well as mineral water brand worldwide
Segmentation Center and top center degree customers worldwide Private consumers in addition to household team All age as well as Earnings Client Teams Center and also upper middle degree customers worldwide
Number of Brands 9th 4th 4th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 41159 491834 565225 178778 368326
Net Profit Margin 3.25% 4.26% 39.65% 4.89% 18.74%
EPS (Earning Per Share) 56.37 2.65 5.53 2.84 18.33
Total Asset 531461 734742 691511 433965 74931
Total Debt 74612 49118 23532 55172 71157
Debt Ratio 37% 53% 53% 78% 39%
R&D Spending 4697 9661 2742 2219 5865
R&D Spending as % of Sales 7.76% 8.65% 7.44% 3.77% 3.41%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations