The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Band Of Angels has an experience of about 140 years, making it possible for company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Market.
• Band Of Angels has more than 2000 brands, which increase the circle of its target customers. Famous brands of Band Of Angels consist of; Maggi, Kit-Kat, Nescafe, etc.
• Band Of Angels has large big of spending costs R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious products.
• After adopting its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales development and improve market position of Band Of Angels.
• Band Of Angels is a widely known brand with high consumer's loyalty and brand recall. This brand loyalty of customers increases the chances of easy market adoption of different new brands of Band Of Angels.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can provide an unfavorable signal to Band Of Angels customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to change the understanding of people ab out Band Of Angels as a company selling healthy and nutritious products.
Opportunities
• Presenting more health associated products allows the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Thus expanding the market towards developing countries can increase the Band Of Angels business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Band Of Angels customers. Instructors can suggest their students to buy Band Of Angels items.
Threats
• Economic instability in countries, which are the prospective markets for Band Of Angels, can develop several concerns for Band Of Angels.
• Shifting of items from regular to healthier, leads to extra costs and can lead to decrease business's earnings margins.
• As Band Of Angels has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
