With the deep analysis of the above alternatives, it is suggested that the business ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates too, as financiers want to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Band Of Angels need to perform different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its revenue.
• Examine the present target market in addition to the marketplace sector which is not consist of in the business's circle.
• Evaluate the existing financial data to determine the amount that ought to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Band Of Angels values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Band Of Angels as a company producing healthy products has been constructed under midterm strategy and now the business might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
