Shanakt Consulting An Indian Technology Startups Dilemma Case Study Solution

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Shanakt Consulting An Indian Technology Startups Dilemma Case Study Analysis

Business is presently one of the biggest food chains worldwide. It was founded by Henri Shanakt Consulting An Indian Technology Startups Dilemma in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed babies and decrease death rate.
Business is now a multinational business. Unlike other multinational business, it has senior executives from different countries and attempts to make choices considering the entire world. Shanakt Consulting An Indian Technology Startups Dilemma presently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Shanakt Consulting An Indian Technology Startups Dilemma Corporation is to enhance the lifestyle of people by playing its part and supplying healthy food. It wants to help the world in shaping a healthy and much better future for it. It also wishes to encourage individuals to live a healthy life. While ensuring that the company is being successful in the long run, that's how it plays its part for a much better and healthy future


Shanakt Consulting An Indian Technology Startups Dilemma's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be ingenious and simultaneously comprehend the needs and requirements of its consumers. Its vision is to grow quick and supply products that would satisfy the needs of each age. Shanakt Consulting An Indian Technology Startups Dilemma imagines to develop a well-trained labor force which would help the business to grow


Shanakt Consulting An Indian Technology Startups Dilemma's objective is that as presently, it is the leading business in the food market, it thinks in 'Great Food, Good Life". Its objective is to offer its customers with a variety of choices that are healthy and finest in taste as well. It is concentrated on supplying the best food to its consumers throughout the day and night.


Shanakt Consulting An Indian Technology Startups Dilemma has a large range of products that it uses to its customers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has laid down its goals and goals. These goals and goals are noted below.
• One objective of the business is to reach absolutely no landfill status. (Business, aboutus, 2017).
• Another objective of Shanakt Consulting An Indian Technology Startups Dilemma is to squander minimum food throughout production. Usually, the food produced is squandered even prior to it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a way that it would help it to decrease those issues and would also guarantee the shipment of high quality of its items to its consumers.
• Meet global standards of the environment.
• Build a relationship based on trust with its consumers, organisation partners, staff members, and government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the idea of Nutritious, Health and Health (NHW). This technique deals with the idea to bringing change in the consumer preferences about food and making the food things healthier worrying about the health issues.
The vision of this strategy is based upon the secret method i.e. 60/40+ which merely implies that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The products will be made with extra dietary worth in contrast to all other items in market gaining it a plus on its dietary material.
This strategy was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competition with other business, with an intent of retaining its trust over consumers as Business Company has actually gained more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indication also reveals a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio posture a threat of default of Business to its investors and could lead a declining share rates. For that reason, in terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and should pay its existing financial obligations to reduce the threat for financiers.
The increasing risk of financiers with increasing financial obligation ratio and decreasing share rates can be observed by big decline of EPS of Shanakt Consulting An Indian Technology Startups Dilemma stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish growth likewise prevent company to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given up the Displays D and E.

TWOS Analysis

2 analysis can be used to obtain numerous strategies based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more ingenious products by big amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the company. It could also provide Business a long term competitive benefit over its competitors.
The global growth of Business should be concentrated on market catching of developing countries by expansion, drawing in more clients through consumer's commitment. As establishing countries are more populated than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisShanakt Consulting An Indian Technology Startups Dilemma needs to do careful acquisition and merger of organizations, as it might impact the customer's and society's perceptions about Business. It should get and merge with those business which have a market credibility of healthy and healthy companies. It would enhance the understandings of consumers about Business.
Business needs to not just spend its R&D on development, rather than it ought to likewise concentrate on the R&D spending over evaluation of expense of various nutritious products. This would increase cost efficiency of its products, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to transfer to not only developing but also to industrialized nations. It ought to expands its geographical expansion. This wide geographical growth towards establishing and developed countries would decrease the risk of prospective losses in times of instability in various nations. It should expand its circle to different countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Shanakt Consulting An Indian Technology Startups Dilemma must sensibly manage its acquisitions to avoid the risk of misconception from the customers about Business. It must acquire and combine with those nations having a goodwill of being a healthy company in the market. This would not only enhance the perception of customers about Business but would likewise increase the sales, revenue margins and market share of Business. It would likewise allow the business to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon four factors; age, gender, earnings and occupation. For instance, Business produces a number of products connected to babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Shanakt Consulting An Indian Technology Startups Dilemma products are quite budget friendly by almost all levels, however its significant targeted customers, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in practically 86 countries. Its geographical division is based upon 2 primary aspects i.e. average income level of the customer in addition to the environment of the region. For instance, Singapore Business Business's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the client. Business 3 in 1 Coffee target those clients whose life design is quite hectic and do not have much time.

Behavioral Segmentation

Shanakt Consulting An Indian Technology Startups Dilemma behavioral segmentation is based upon the mindset understanding and awareness of the consumer. Its highly healthy products target those customers who have a health mindful attitude towards their consumptions.

Shanakt Consulting An Indian Technology Startups Dilemma Alternatives

In order to sustain the brand name in the market and keep the client intact with the brand name, there are 2 alternatives:
Option: 1
The Company needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the acquired systems in the market, if it stops working to implement its method. Nevertheless, quantity invest in the R&D might not be revived, and it will be considered entirely sunk cost, if it do not provide prospective outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes long period of time to introduce a product. Acquisitions offer fast results, as it provide the company already established item, which can be marketed quickly after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Business core values of healthy and healthy items.
2 Large spending on acquisitions than R&D would send a signal of company's inefficiency of establishing innovative products, and would results in consumer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business unable to present new innovative products.
Option: 2.
The Business needs to spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by presenting those items which can be provided to an entirely new market sector.
4. Innovative items will offer long term advantages and high market share in long run.
1. It would reduce the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the financiers, and might result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce brand-new ingenious products with less threat of transforming the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the general assets of the company would increase with its significant R&D spending.
3. It would not impact the profit margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's general wealth along with in terms of innovative products.
1. Danger of conversion of R&D spending into sunk cost, higher than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high number of innovative products than alternative 1.

Shanakt Consulting An Indian Technology Startups Dilemma Conclusion

RecommendationsIt has actually institutionalised its strategies and culture to align itself with the market modifications and consumer habits, which has actually ultimately allowed it to sustain its market share. Business has established substantial market share and brand identity in the city markets, it is recommended that the business should focus on the rural locations in terms of establishing brand name commitment, awareness, and equity, such can be done by creating a particular brand name allotment technique through trade marketing tactics, that draw clear difference in between Shanakt Consulting An Indian Technology Startups Dilemma products and other rival items.

Shanakt Consulting An Indian Technology Startups Dilemma Exhibits

PESTEL Analysis
Governmental assistance

Transforming standards of worldwide food.
Enhanced market share. Transforming perception towards much healthier products Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such influence as it is beneficial. Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest because 3000 Highest after Organisation with less growth than Business 6th Cheapest
R&D Spending Highest since 2002 Highest after Service 5th Most affordable
Net Profit Margin Highest possible because 2006 with fast growth from 2006 to 2011 Because of sale of Alcon in 2019. Virtually equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as health and wellness variable Highest possible variety of brands with lasting methods Largest confectionary and also processed foods brand name worldwide Largest dairy items and also bottled water brand name worldwide
Segmentation Middle and top center level consumers worldwide Individual customers along with home team Any age and Earnings Customer Teams Middle and top middle level customers worldwide
Number of Brands 7th 8th 3rd 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 88431 858568 972636 145262 689211
Net Profit Margin 2.12% 2.32% 21.33% 3.15% 53.63%
EPS (Earning Per Share) 63.72 9.88 8.66 2.16 37.78
Total Asset 238618 722344 814173 981282 91733
Total Debt 68262 43938 48441 41981 52163
Debt Ratio 26% 75% 99% 46% 66%
R&D Spending 7925 8818 6496 6733 3438
R&D Spending as % of Sales 1.45% 1.59% 2.34% 5.59% 1.59%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations