With the deep analysis of the above options, it is suggested that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as financiers are willing to invest more in business with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing particular short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Shanakt Consulting An Indian Technology Startups Dilemma ought to perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its revenue.
• Evaluate the current target audience as well as the market segment which is not consist of in the business's circle.
• Analyze the existing financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to deal with. Acquire most favorable companies with a strong commitment to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Shanakt Consulting An Indian Technology Startups Dilemma worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the Shanakt Consulting An Indian Technology Startups Dilemma as a company producing healthy products has been developed under midterm strategy and now the company might move towards taste aspect also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
