The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Exhibition A. Shanakt Consulting An Indian Technology Startups Dilemma works under the guidelines and regulations directed by federal government and food authority. The company is more focused on its products and services to make sure about the item quality and safety. This analysis will help in comprehending environment of external market in the international food and drink industries. (Parera, 2017).
Political.
The political impact on the company is considerably affected by the federal government laws and regulations. In efforts to produce good food, Shanakt Consulting An Indian Technology Startups Dilemma is altering the requirements of food and beverage manufacturing.
Economic.
Initiation of business where the capital earnings of each individual matters for the increased net sale as this differs country-to-country. The economy of the Shanakt Consulting An Indian Technology Startups Dilemma Company in U.S. is growing year by year with variable products launch particularly focusing on the dietary food for babies.
Social.
The social environment keeps changing with regard to time like the mindset of the consumer along with their lifestyles. Any product or service of any company can not succeed till the company is not worried about the living system of the customer. Shanakt Consulting An Indian Technology Startups Dilemma is taking measures to fulfill its goals as the world remains in search of healthy and tasty food.
Technological.
In the advancement of service, strategic steps are somewhat obligatory. Shanakt Consulting An Indian Technology Startups Dilemma is among the top popular multinational company and by time it purchases different departments to take its items to new level. Shanakt Consulting An Indian Technology Startups Dilemma is investing more on its R&D to make its items healthier and nutritious providing customers with health benefits.
Legal.
There is no such impact of legal aspects of Shanakt Consulting An Indian Technology Startups Dilemma as it is more worried over its laws and regulations.
Environmental.
Shanakt Consulting An Indian Technology Startups Dilemma, in regards to environmental effect is committed to operate in environmentally friendly environment with conservation of the natural resources and energy. As due to the production of larger number of items there might be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis