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Atg B Five Years On is presently among the greatest food cycle worldwide. It was founded by Chicago Booth in 1866, a German Pharmacist who first launched "FarineLactee"; a mix of flour and milk to feed babies and decrease death rate. At the same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The 2 became competitors at first however in the future merged in 1905, leading to the birth of Atg B Five Years On.
Business is now a multinational business. Unlike other multinational business, it has senior executives from different nations and attempts to make decisions considering the entire world. Atg B Five Years On currently has more than 500 factories around the world and a network spread throughout 86 nations.


The purpose of Business Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Atg B Five Years On's vision is to offer its clients with food that is healthy, high in quality and safe to eat. Business imagines to develop a trained labor force which would help the company to grow


Atg B Five Years On's objective is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Great Life". Its objective is to offer its customers with a range of choices that are healthy and finest in taste. It is focused on supplying the best food to its consumers throughout the day and night.


Business has a wide variety of items that it provides to its consumers. Its products include food for babies, cereals, dairy products, treats, chocolates, food for pet and bottled water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 employees. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has laid down its objectives and goals. These objectives and objectives are noted below.
• One goal of the business is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Atg B Five Years On is to waste minimum food during production. Frequently, the food produced is squandered even before it reaches the customers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to reduce the above-mentioned complications and would also ensure the delivery of high quality of its products to its customers.
• Meet global standards of the environment.
• Construct a relationship based on trust with its consumers, business partners, staff members, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. However, the target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given up Exhibition H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might result in the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based on the concept of Nutritious, Health and Wellness (NHW). This strategy deals with the concept to bringing change in the consumer preferences about food and making the food things much healthier worrying about the health issues.
The vision of this strategy is based on the secret approach i.e. 60/40+ which just implies that the items will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The products will be produced with additional dietary worth in contrast to all other products in market acquiring it a plus on its dietary material.
This technique was embraced to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of maintaining its trust over clients as Business Company has actually gotten more trusted by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing actual amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This sign also shows a thumbs-up to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio position a risk of default of Business to its financiers and might lead a decreasing share costs. In terms of increasing debt ratio, the company must not invest much on R&D and ought to pay its present financial obligations to reduce the threat for investors.
The increasing threat of financiers with increasing debt ratio and declining share costs can be observed by big decrease of EPS of Atg B Five Years On stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This sluggish growth likewise prevent business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous techniques based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must introduce more innovative items by large amount of R&D Spending and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the business. It could also provide Business a long term competitive benefit over its rivals.
The international expansion of Business ought to be concentrated on market recording of establishing countries by expansion, bring in more customers through client's commitment. As establishing countries are more populous than developed countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAtg B Five Years On ought to do careful acquisition and merger of organizations, as it could impact the customer's and society's perceptions about Business. It needs to get and combine with those companies which have a market track record of healthy and healthy business. It would improve the perceptions of consumers about Business.
Business ought to not just spend its R&D on innovation, rather than it must also concentrate on the R&D costs over evaluation of cost of different healthy items. This would increase expense performance of its items, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business must move to not just establishing but likewise to developed nations. It ought to expand its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Atg B Five Years On needs to wisely manage its acquisitions to prevent the threat of misconception from the customers about Business. It needs to acquire and merge with those nations having a goodwill of being a healthy company in the market. This would not only enhance the perception of customers about Business but would likewise increase the sales, earnings margins and market share of Business. It would likewise allow the company to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon four aspects; age, gender, income and occupation. For example, Business produces a number of products related to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Atg B Five Years On items are quite budget friendly by almost all levels, however its significant targeted clients, in terms of earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is composed of its existence in almost 86 nations. Its geographical division is based upon 2 main aspects i.e. typical income level of the customer along with the climate of the region. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the customer. For example, Business 3 in 1 Coffee target those consumers whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Atg B Five Years On behavioral segmentation is based upon the mindset knowledge and awareness of the client. Its highly nutritious products target those customers who have a health mindful attitude towards their intakes.

Atg B Five Years On Alternatives

In order to sustain the brand in the market and keep the customer undamaged with the brand name, there are 2 options:
Option: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the obtained systems in the market, if it stops working to implement its method. Nevertheless, quantity spend on the R&D could not be restored, and it will be thought about totally sunk expense, if it do not give possible outcomes.
3. Spending on R&D provide sluggish development in sales, as it takes long time to introduce an item. However, acquisitions supply fast outcomes, as it provide the business currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misunderstanding of consumers about Business core values of healthy and healthy items.
2 Large costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative products, and would results in customer's frustration also.
3. Big acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making business not able to introduce new ingenious items.
Alternative: 2.
The Business must spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would allow the company to increase its targeted clients by presenting those products which can be offered to a completely new market sector.
4. Ingenious products will provide long term benefits and high market share in long term.
1. It would reduce the profit margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk expense, and would impact the business at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the financiers, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present brand-new ingenious products with less danger of transforming the spending on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the total assets of the company would increase with its substantial R&D spending.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the company's total wealth in addition to in regards to innovative items.
1. Threat of conversion of R&D costs into sunk expense, higher than alternative 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of innovative products than alternative 2 and high variety of ingenious products than alternative 1.

Atg B Five Years On Conclusion

RecommendationsBusiness has actually stayed the top market player for more than a decade. It has actually institutionalized its techniques and culture to align itself with the marketplace modifications and consumer behavior, which has ultimately enabled it to sustain its market share. Though, Business has established considerable market share and brand name identity in the urban markets, it is advised that the business ought to focus on the rural areas in regards to establishing brand name commitment, awareness, and equity, such can be done by developing a specific brand allowance strategy through trade marketing strategies, that draw clear difference between Atg B Five Years On items and other rival items. Atg B Five Years On needs to leverage its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the business to develop brand name equity for newly introduced and currently produced items on a higher platform, making the reliable usage of resources and brand name image in the market.

Atg B Five Years On Exhibits

PESTEL Analysis
Governmental support

Altering standards of global food.
Boosted market share.
Changing perception in the direction of much healthier items
Improvements in R&D and QA departments.

Introduction of E-marketing.
No such influence as it is good.
Problems over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest given that 7000
Greatest after Business with much less growth than Service 4th Least expensive
R&D Spending Highest considering that 2005 Highest after Company 4th Most affordable
Net Profit Margin Greatest given that 2001 with quick growth from 2002 to 2015 Because of sale of Alcon in 2011. Almost equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness factor Greatest number of brands with lasting practices Largest confectionary and processed foods brand name worldwide Largest milk products and bottled water brand in the world
Segmentation Center and also top center level consumers worldwide Private consumers along with home team Every age and also Income Consumer Teams Middle as well as top middle level customers worldwide
Number of Brands 2nd 3rd 1st 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 76428 414263 913524 612475 526763
Net Profit Margin 7.64% 2.58% 42.79% 1.61% 11.24%
EPS (Earning Per Share) 71.99 3.46 7.66 2.31 52.45
Total Asset 188591 156147 692675 128746 23777
Total Debt 24118 44649 36518 13397 28327
Debt Ratio 18% 96% 22% 14% 13%
R&D Spending 5463 8753 9727 3437 4376
R&D Spending as % of Sales 3.35% 3.69% 2.12% 2.58% 9.15%

Atg B Five Years On Executive Summary Atg B Five Years On Swot Analysis Atg B Five Years On Vrio Analysis Atg B Five Years On Pestel Analysis
Atg B Five Years On Porters Analysis Atg B Five Years On Recommendations