The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Atg B Five Years On has an experience of about 140 years, allowing company to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Market.
• Atg B Five Years On has more than 2000 brands, which increase the circle of its target customers. These brand names consist of baby foods, animal food, confectionary items, beverages and so on. Famous brands of Atg B Five Years On consist of; Maggi, Kit-Kat, Nescafe, etc.
• Atg B Five Years On has large quantity of spending on R&D as compare to its competitors, making the company to release more innovative and healthy items. This innovation provides the business a high competitive position in long run.
• After adopting its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Atg B Five Years On.
• Atg B Five Years On is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of customers increases the chances of easy market adoption of numerous new brands of Atg B Five Years On.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide an unfavorable signal to Atg B Five Years On clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite different. It will take long to change the perception of people ab out Atg B Five Years On as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items enables the business to record the market in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets in the world. Expanding the market towards developing countries can improve the Atg B Five Years On service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Atg B Five Years On customers. Instructors can recommend their trainees to buy Atg B Five Years On items.
Threats
• Financial instability in countries, which are the prospective markets for Atg B Five Years On, can develop numerous problems for Atg B Five Years On.
• Shifting of products from regular to healthier, causes extra expenses and can lead to decline business's earnings margins.
• As Atg B Five Years On has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
