With the deep analysis of the above options, it is advised that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices too, as financiers are willing to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be executed successfully by establishing specific short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Atg B Five Years On should perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its revenue.
• Analyze the present target market as well as the market sector which is not include in the business's circle.
• Evaluate the existing financial information to determine the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Obtain most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Atg B Five Years On worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Atg B Five Years On as a company producing healthy items has actually been built under midterm plan and now the business might move towards taste aspect too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
