Facebook The First Ten Years Case Study Analysis

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Facebook The First Ten Years Case Study Analysis

Business is presently one of the greatest food chains worldwide. It was founded by Henri Facebook The First Ten Years in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed infants and decrease mortality rate.
Business is now a multinational business. Unlike other international companies, it has senior executives from different nations and tries to make decisions thinking about the entire world. Facebook The First Ten Years presently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of Business Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Facebook The First Ten Years's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. It wants to be innovative and at the same time comprehend the needs and requirements of its clients. Its vision is to grow quickly and supply items that would satisfy the needs of each age group. Facebook The First Ten Years pictures to develop a well-trained labor force which would help the business to grow


Facebook The First Ten Years's mission is that as presently, it is the leading business in the food industry, it thinks in 'Great Food, Good Life". Its mission is to offer its consumers with a variety of choices that are healthy and best in taste. It is focused on providing the best food to its clients throughout the day and night.


Business has a wide range of items that it provides to its customers. Its items consist of food for babies, cereals, dairy products, snacks, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Business was listed as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the business has actually set its goals and goals. These goals and goals are listed below.
• One goal of the business is to reach no landfill status. It is pursuing no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Facebook The First Ten Years is to squander minimum food throughout production. Frequently, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to reduce the above-mentioned issues and would likewise guarantee the shipment of high quality of its products to its clients.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, staff members, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based on the principle of Nutritious, Health and Wellness (NHW). This technique deals with the concept to bringing modification in the customer choices about food and making the food stuff much healthier worrying about the health concerns.
The vision of this technique is based upon the secret technique i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be manufactured with extra nutritional worth in contrast to all other items in market gaining it a plus on its nutritional material.
This strategy was adopted to bring more yummy plus healthy foods and drinks in market than ever. In competition with other companies, with an intention of maintaining its trust over consumers as Business Company has actually acquired more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio present a hazard of default of Business to its investors and could lead a declining share rates. For that reason, in terms of increasing debt ratio, the firm must not invest much on R&D and needs to pay its present debts to decrease the danger for investors.
The increasing danger of investors with increasing debt ratio and declining share rates can be observed by substantial decrease of EPS of Facebook The First Ten Years stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish growth also hinder business to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibits D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different methods based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should introduce more ingenious items by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the revenue margins for the company. It could also offer Business a long term competitive benefit over its competitors.
The worldwide expansion of Business should be concentrated on market catching of developing nations by expansion, bring in more clients through client's commitment. As developing countries are more populous than developed countries, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisFacebook The First Ten Years needs to do mindful acquisition and merger of organizations, as it could affect the customer's and society's perceptions about Business. It should acquire and merge with those business which have a market credibility of healthy and nutritious business. It would improve the understandings of consumers about Business.
Business should not only invest its R&D on innovation, rather than it must also focus on the R&D spending over examination of cost of various nutritious products. This would increase cost effectiveness of its items, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not only developing but likewise to developed countries. It should broadens its geographical expansion. This broad geographical expansion towards establishing and established countries would decrease the risk of prospective losses in times of instability in different nations. It must expand its circle to different nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Facebook The First Ten Years must carefully control its acquisitions to avoid the risk of misconception from the consumers about Business. It ought to acquire and merge with those countries having a goodwill of being a healthy business in the market. This would not just improve the perception of consumers about Business but would also increase the sales, revenue margins and market share of Business. It would likewise make it possible for the company to utilize its prospective resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon 4 aspects; age, gender, earnings and occupation. Business produces numerous products related to babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. Facebook The First Ten Years items are quite cost effective by practically all levels, however its major targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is composed of its presence in practically 86 countries. Its geographical division is based upon two main aspects i.e. average income level of the consumer as well as the environment of the region. For example, Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the consumer. Business 3 in 1 Coffee target those clients whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Facebook The First Ten Years behavioral segmentation is based upon the attitude understanding and awareness of the consumer. For instance its extremely healthy items target those customers who have a health mindful mindset towards their usages.

Facebook The First Ten Years Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are 2 options:
Option: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall properties of the business, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it fails to implement its method. Quantity invest on the R&D might not be restored, and it will be considered totally sunk expense, if it do not give prospective results.
3. Spending on R&D offer slow growth in sales, as it takes long period of time to introduce an item. Nevertheless, acquisitions provide quick results, as it supply the company currently established product, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face misconception of consumers about Business core worths of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send a signal of business's inadequacy of establishing innovative items, and would results in customer's frustration.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business not able to introduce new innovative items.
Option: 2.
The Company needs to invest more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by introducing those products which can be provided to a completely brand-new market segment.
4. Innovative items will provide long term advantages and high market share in long run.
1. It would reduce the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would impact the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could supply a negative signal to the investors, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to present brand-new ingenious products with less threat of converting the spending on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the total assets of the business would increase with its substantial R&D costs.
3. It would not impact the revenue margins of the company at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's overall wealth as well as in terms of ingenious items.
1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of innovative items than alternative 1.

Facebook The First Ten Years Conclusion

RecommendationsIt has institutionalised its strategies and culture to align itself with the market changes and client habits, which has ultimately permitted it to sustain its market share. Business has actually developed considerable market share and brand name identity in the urban markets, it is suggested that the business must focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a specific brand name allowance strategy through trade marketing methods, that draw clear distinction in between Facebook The First Ten Years items and other competitor products.

Facebook The First Ten Years Exhibits

PESTEL Analysis
Governmental support

Altering standards of worldwide food.
Boosted market share.
Altering understanding towards much healthier items
Improvements in R&D and also QA divisions.

Intro of E-marketing.
No such impact as it is good.
Issues over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible considering that 7000
Highest possible after Service with much less development than Organisation 9th Most affordable
R&D Spending Greatest given that 2007 Highest after Company 2nd Cheapest
Net Profit Margin Highest possible since 2001 with quick development from 2005 to 2016 As a result of sale of Alcon in 2019. Practically equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and health factor Greatest number of brands with sustainable techniques Largest confectionary as well as processed foods brand in the world Biggest dairy products and also bottled water brand name in the world
Segmentation Middle and also upper middle level consumers worldwide Specific customers in addition to household group Any age as well as Earnings Client Teams Middle and also top center degree customers worldwide
Number of Brands 1st 3rd 9th 9th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 78973 459967 652112 291159 757249
Net Profit Margin 5.93% 9.19% 72.83% 9.31% 74.63%
EPS (Earning Per Share) 97.83 5.49 5.71 5.53 44.36
Total Asset 154171 776888 249457 665413 44789
Total Debt 15614 99393 35372 23158 96297
Debt Ratio 19% 46% 76% 49% 85%
R&D Spending 3415 2984 5188 7135 4956
R&D Spending as % of Sales 4.95% 6.91% 6.13% 2.47% 5.76%

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