With the deep analysis of the above alternatives, it is suggested that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as investors want to invest more in business with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Facebook The First Ten Years should carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Evaluate the current target market in addition to the marketplace segment which is not consist of in the business's circle.
• Examine the current financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Acquire most beneficial companies with a strong commitment to health, to develop the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Facebook The First Ten Years worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Facebook The First Ten Years as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
