Will Social Media Kill Branding Case Study Solution

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Will Social Media Kill Branding Case Study Analysis

Will Social Media Kill Branding is currently among the biggest food cycle worldwide. It was established by Ivey in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate. At the same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The two became competitors in the beginning however later combined in 1905, resulting in the birth of Will Social Media Kill Branding.
Business is now a multinational company. Unlike other multinational business, it has senior executives from various countries and tries to make decisions thinking about the entire world. Will Social Media Kill Branding presently has more than 500 factories worldwide and a network spread across 86 nations.


The function of Business Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Will Social Media Kill Branding's vision is to offer its clients with food that is healthy, high in quality and safe to consume. Business envisions to establish a trained workforce which would help the business to grow


Will Social Media Kill Branding's objective is that as presently, it is the leading company in the food industry, it believes in 'Great Food, Good Life". Its mission is to provide its consumers with a variety of choices that are healthy and finest in taste. It is focused on providing the very best food to its consumers throughout the day and night.


Business has a wide range of items that it offers to its consumers. Its items include food for infants, cereals, dairy products, snacks, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 employees. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the business has put down its objectives and objectives. These goals and objectives are listed below.
• One goal of the company is to reach zero garbage dump status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Will Social Media Kill Branding is to lose minimum food during production. Most often, the food produced is lost even prior to it reaches the customers.
• Another thing that Business is dealing with is to enhance its packaging in such a way that it would help it to reduce those problems and would also ensure the delivery of high quality of its products to its clients.
• Meet international standards of the environment.
• Build a relationship based upon trust with its consumers, service partners, staff members, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based on the idea of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer preferences about food and making the food stuff much healthier worrying about the health problems.
The vision of this method is based on the key technique i.e. 60/40+ which simply suggests that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be manufactured with additional dietary value in contrast to all other items in market gaining it a plus on its dietary material.
This technique was adopted to bring more delicious plus nutritious foods and drinks in market than ever. In competitors with other business, with an intention of keeping its trust over customers as Business Business has gained more trusted by costumers.

Quantitative Analysis.

R&D Costs as a portion of sales are decreasing with increasing actual quantity of spending shows that the sales are increasing at a higher rate than its R&D spending, and enable the business to more invest in R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of debts. This increasing debt ratio posture a threat of default of Business to its investors and might lead a declining share rates. For that reason, in regards to increasing financial obligation ratio, the company needs to not invest much on R&D and should pay its existing financial obligations to reduce the risk for investors.
The increasing threat of financiers with increasing financial obligation ratio and declining share rates can be observed by substantial decline of EPS of Will Social Media Kill Branding stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow growth likewise hinder business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Graphs given up the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be used to obtain different methods based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the company. It could likewise supply Business a long term competitive benefit over its rivals.
The worldwide growth of Business must be concentrated on market recording of establishing countries by growth, attracting more consumers through client's commitment. As establishing nations are more populous than industrialized nations, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisWill Social Media Kill Branding should do cautious acquisition and merger of organizations, as it could impact the customer's and society's perceptions about Business. It must acquire and combine with those companies which have a market track record of healthy and nutritious business. It would improve the understandings of consumers about Business.
Business must not just invest its R&D on innovation, rather than it should also focus on the R&D costs over assessment of cost of various healthy items. This would increase expense effectiveness of its items, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not just establishing however also to developed countries. It should expands its geographical growth. This broad geographical growth towards establishing and developed countries would minimize the threat of potential losses in times of instability in different countries. It should widen its circle to various countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It needs to get and combine with those nations having a goodwill of being a healthy company in the market. It would likewise enable the business to use its possible resources effectively on its other operations rather than acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based upon four factors; age, gender, earnings and profession. For instance, Business produces a number of items connected to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Will Social Media Kill Branding products are rather cost effective by nearly all levels, but its significant targeted consumers, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its existence in practically 86 countries. Its geographical division is based upon 2 main factors i.e. typical income level of the customer as well as the climate of the region. For instance, Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the consumer. For instance, Business 3 in 1 Coffee target those customers whose life style is quite busy and do not have much time.

Behavioral Segmentation

Will Social Media Kill Branding behavioral segmentation is based upon the mindset knowledge and awareness of the client. Its extremely nutritious items target those clients who have a health mindful attitude towards their consumptions.

Will Social Media Kill Branding Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 choices:
Option: 1
The Company needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall properties of the company, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The company can resell the acquired units in the market, if it stops working to execute its method. Nevertheless, quantity spend on the R&D could not be revived, and it will be thought about completely sunk cost, if it do not provide prospective results.
3. Spending on R&D offer slow growth in sales, as it takes long time to introduce an item. Nevertheless, acquisitions supply quick outcomes, as it supply the company currently established product, which can be marketed not long after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with mistaken belief of consumers about Business core values of healthy and nutritious products.
2 Big costs on acquisitions than R&D would send a signal of business's ineffectiveness of developing ingenious items, and would results in customer's discontentment also.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making company not able to present brand-new ingenious products.
Option: 2.
The Company should invest more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by introducing those items which can be provided to a totally new market section.
4. Innovative products will offer long term benefits and high market share in long term.
1. It would reduce the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would affect the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide a negative signal to the investors, and could result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce new innovative products with less threat of converting the spending on R&D into sunk expense.
2. It would provide a favorable signal to the financiers, as the overall properties of the company would increase with its substantial R&D costs.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the company's total wealth as well as in regards to innovative products.
1. Risk of conversion of R&D costs into sunk cost, greater than option 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of ingenious products than alternative 1.

Will Social Media Kill Branding Conclusion

RecommendationsBusiness has actually remained the top market player for more than a decade. It has institutionalised its methods and culture to align itself with the marketplace modifications and customer habits, which has ultimately permitted it to sustain its market share. Though, Business has established substantial market share and brand name identity in the city markets, it is recommended that the company needs to focus on the backwoods in regards to developing brand commitment, awareness, and equity, such can be done by developing a specific brand allotment technique through trade marketing techniques, that draw clear distinction in between Will Social Media Kill Branding products and other competitor products. Will Social Media Kill Branding needs to leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand equity for recently introduced and already produced items on a greater platform, making the reliable usage of resources and brand image in the market.

Will Social Media Kill Branding Exhibits

PESTEL Analysis
Governmental support

Altering standards of worldwide food.
Enhanced market share. Changing understanding towards much healthier items Improvements in R&D and also QA divisions.

Intro of E-marketing.
No such effect as it is favourable. Problems over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible considering that 8000 Greatest after Business with much less growth than Company 3rd Cheapest
R&D Spending Highest considering that 2009 Greatest after Organisation 5th Cheapest
Net Profit Margin Highest possible given that 2009 with fast growth from 2007 to 2018 Due to sale of Alcon in 2017. Almost equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as wellness aspect Highest variety of brand names with sustainable practices Largest confectionary and processed foods brand name on the planet Biggest milk products and also bottled water brand name worldwide
Segmentation Middle as well as top center degree consumers worldwide Specific consumers in addition to family team All age and also Earnings Consumer Groups Middle and also upper middle level customers worldwide
Number of Brands 5th 9th 7th 1st

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 29471 161391 832777 913188 221157
Net Profit Margin 6.49% 1.95% 95.72% 4.23% 68.17%
EPS (Earning Per Share) 37.11 2.94 6.87 9.16 14.48
Total Asset 419942 225282 712143 143838 19496
Total Debt 86987 66466 36444 54458 57495
Debt Ratio 41% 89% 67% 21% 68%
R&D Spending 5226 7486 5279 5767 8945
R&D Spending as % of Sales 8.57% 4.45% 7.87% 2.66% 6.21%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations