The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Will Social Media Kill Branding has an experience of about 140 years, enabling company to much better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Market.
• Will Social Media Kill Branding has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary items, drinks etc. Famous brand names of Will Social Media Kill Branding include; Maggi, Kit-Kat, Nescafe, and so on
• Will Social Media Kill Branding has large amount of costs on R&D as compare to its competitors, making the business to introduce more ingenious and healthy items. This development supplies the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Will Social Media Kill Branding.
• Will Social Media Kill Branding is a widely known brand name with high customer's loyalty and brand name recall. This brand name loyalty of customers increases the possibilities of easy market adoption of various new brand names of Will Social Media Kill Branding.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Will Social Media Kill Branding customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are rather various. It will take long to change the perception of people ab out Will Social Media Kill Branding as a business selling healthy and nutritious products.
Opportunities
• Presenting more health associated products allows the business to catch the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Thus broadening the marketplace towards establishing nations can boost the Will Social Media Kill Branding service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Will Social Media Kill Branding customers. Instructors can recommend their trainees to acquire Will Social Media Kill Branding products.
Threats
• Economic instability in countries, which are the possible markets for Will Social Media Kill Branding, can create numerous concerns for Will Social Media Kill Branding.
• Shifting of products from typical to healthier, causes extra expenses and can result in decline business's revenue margins.
• As Will Social Media Kill Branding has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
