With the deep analysis of the above alternatives, it is suggested that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs also, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by developing particular short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Will Social Media Kill Branding need to carry out various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its profits.
• Evaluate the present target market as well as the marketplace sector which is not consist of in the company's circle.
• Examine the current financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to handle. Acquire most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Will Social Media Kill Branding worths and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the Will Social Media Kill Branding as a business producing healthy products has actually been developed under midterm strategy and now the business could move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
