Tiny Prints Case Study Solution

Case Study Solution And Analysis

Home >> Ivey >> Tiny Prints >>

Tiny Prints Case Study Solution

Business is presently one of the greatest food chains worldwide. It was founded by Henri Tiny Prints in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed infants and decrease death rate.
Business is now a multinational company. Unlike other international business, it has senior executives from various nations and tries to make decisions considering the whole world. Tiny Prints currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Business Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a much better and healthy future


Tiny Prints's vision is to provide its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and all at once understand the needs and requirements of its customers. Its vision is to grow quickly and provide products that would satisfy the needs of each age group. Tiny Prints envisions to establish a well-trained labor force which would help the business to grow


Tiny Prints's objective is that as presently, it is the leading business in the food market, it thinks in 'Excellent Food, Great Life". Its mission is to provide its consumers with a range of options that are healthy and best in taste as well. It is focused on providing the best food to its consumers throughout the day and night.


Tiny Prints has a broad variety of items that it offers to its customers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has actually laid down its goals and objectives. These objectives and objectives are noted below.
• One goal of the business is to reach zero garbage dump status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Tiny Prints is to squander minimum food during production. Most often, the food produced is lost even before it reaches the clients.
• Another thing that Business is dealing with is to enhance its packaging in such a way that it would help it to reduce those issues and would also guarantee the delivery of high quality of its products to its clients.
• Meet worldwide standards of the environment.
• Construct a relationship based on trust with its customers, service partners, staff members, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it may result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based upon the idea of Nutritious, Health and Health (NHW). This strategy handles the idea to bringing change in the consumer preferences about food and making the food things much healthier worrying about the health problems.
The vision of this technique is based upon the key method i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its dietary value. The items will be manufactured with additional nutritional value in contrast to all other items in market gaining it a plus on its dietary material.
This technique was adopted to bring more yummy plus nutritious foods and drinks in market than ever. In competitors with other companies, with an objective of maintaining its trust over clients as Business Business has acquired more relied on by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the business to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio pose a threat of default of Business to its financiers and might lead a decreasing share prices. In terms of increasing debt ratio, the firm needs to not invest much on R&D and ought to pay its current debts to reduce the risk for financiers.
The increasing threat of financiers with increasing financial obligation ratio and declining share rates can be observed by big decrease of EPS of Tiny Prints stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow development likewise hinder company to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different methods based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must introduce more ingenious products by big quantity of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the earnings margins for the business. It might likewise provide Business a long term competitive advantage over its rivals.
The international growth of Business should be concentrated on market catching of establishing nations by growth, bring in more clients through client's loyalty. As developing nations are more populous than developed nations, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisTiny Prints must do cautious acquisition and merger of companies, as it could impact the consumer's and society's understandings about Business. It should acquire and combine with those business which have a market reputation of healthy and healthy business. It would improve the understandings of consumers about Business.
Business ought to not just spend its R&D on innovation, instead of it needs to likewise concentrate on the R&D costs over evaluation of expense of different nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not just establishing but also to industrialized nations. It ought to expand its circle to various nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Tiny Prints needs to carefully manage its acquisitions to prevent the risk of misunderstanding from the consumers about Business. It ought to acquire and merge with those countries having a goodwill of being a healthy business in the market. This would not only enhance the understanding of customers about Business however would likewise increase the sales, profit margins and market share of Business. It would likewise make it possible for the business to use its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon four elements; age, gender, earnings and profession. For example, Business produces a number of products related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Tiny Prints items are rather inexpensive by practically all levels, but its significant targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its existence in almost 86 countries. Its geographical division is based upon two main elements i.e. average earnings level of the customer as well as the environment of the region. Singapore Business Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the consumer. For instance, Business 3 in 1 Coffee target those customers whose lifestyle is rather hectic and do not have much time.

Behavioral Segmentation

Tiny Prints behavioral segmentation is based upon the attitude understanding and awareness of the client. Its extremely healthy products target those consumers who have a health conscious mindset towards their consumptions.

Tiny Prints Alternatives

In order to sustain the brand in the market and keep the customer undamaged with the brand, there are 2 alternatives:
Option: 1
The Business ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The business can resell the obtained systems in the market, if it stops working to execute its method. However, amount invest in the R&D might not be restored, and it will be thought about completely sunk cost, if it do not offer possible outcomes.
3. Spending on R&D supply sluggish growth in sales, as it takes very long time to introduce a product. Acquisitions supply quick results, as it supply the company already developed item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with mistaken belief of customers about Business core worths of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of business's ineffectiveness of establishing ingenious items, and would outcomes in customer's dissatisfaction.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business unable to present new innovative products.
Option: 2.
The Company should invest more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative items.
2. It would offer the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by presenting those items which can be used to a completely new market section.
4. Innovative items will supply long term advantages and high market share in long term.
1. It would reduce the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the company at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which could supply a negative signal to the investors, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to present brand-new innovative products with less danger of converting the costs on R&D into sunk cost.
2. It would supply a favorable signal to the investors, as the overall assets of the business would increase with its significant R&D spending.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's total wealth along with in terms of ingenious items.
1. Danger of conversion of R&D costs into sunk expense, greater than option 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of ingenious items than alternative 1.

Tiny Prints Conclusion

RecommendationsBusiness has actually stayed the leading market player for more than a decade. It has institutionalized its techniques and culture to align itself with the marketplace changes and customer habits, which has actually ultimately enabled it to sustain its market share. Business has developed considerable market share and brand identity in the city markets, it is advised that the company should focus on the rural areas in terms of developing brand loyalty, awareness, and equity, such can be done by developing a specific brand allotment method through trade marketing methods, that draw clear distinction in between Tiny Prints items and other rival items. Tiny Prints ought to take advantage of its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the company to develop brand equity for newly introduced and already produced products on a greater platform, making the reliable usage of resources and brand image in the market.

Tiny Prints Exhibits

PESTEL Analysis
Governmental assistance

Altering standards of international food.
Enhanced market share.
Altering understanding towards healthier items
Improvements in R&D and QA departments.

Intro of E-marketing.
No such effect as it is beneficial.
Concerns over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 9000
Highest possible after Service with much less growth than Company 8th Cheapest
R&D Spending Greatest because 2001 Highest possible after Service 5th Cheapest
Net Profit Margin Greatest because 2005 with fast growth from 2004 to 2011 Due to sale of Alcon in 2016. Almost equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health factor Highest possible number of brands with lasting practices Largest confectionary and processed foods brand name in the world Largest dairy products as well as bottled water brand name in the world
Segmentation Middle as well as top center degree consumers worldwide Private consumers in addition to house group All age and Revenue Consumer Teams Middle and top middle degree consumers worldwide
Number of Brands 9th 4th 8th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 75412 291961 363623 381835 616885
Net Profit Margin 2.51% 7.85% 23.25% 1.71% 45.62%
EPS (Earning Per Share) 25.79 2.56 1.79 2.81 62.48
Total Asset 759812 498438 768469 995847 13585
Total Debt 64875 47984 14394 45963 31876
Debt Ratio 72% 98% 29% 59% 23%
R&D Spending 6354 8621 6223 7133 6793
R&D Spending as % of Sales 9.46% 5.23% 7.15% 6.17% 5.47%

Tiny Prints Executive Summary Tiny Prints Swot Analysis Tiny Prints Vrio Analysis Tiny Prints Pestel Analysis
Tiny Prints Porters Analysis Tiny Prints Recommendations