Tiny Prints Case Study Solution

Case Study Solution And Analysis

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Tiny Prints Case Study Analysis

Tiny Prints is presently one of the greatest food chains worldwide. It was established by Ivey in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the very same time, the Page siblings from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 became competitors in the beginning but in the future combined in 1905, resulting in the birth of Tiny Prints.
Business is now a transnational business. Unlike other multinational business, it has senior executives from various countries and attempts to make choices thinking about the entire world. Tiny Prints presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Tiny Prints Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. It wishes to help the world in shaping a healthy and much better future for it. It likewise wants to encourage people to live a healthy life. While making certain that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Tiny Prints's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and concurrently understand the requirements and requirements of its customers. Its vision is to grow fast and offer items that would satisfy the needs of each age group. Tiny Prints imagines to establish a well-trained labor force which would help the company to grow


Tiny Prints's mission is that as currently, it is the leading business in the food market, it thinks in 'Great Food, Excellent Life". Its mission is to provide its consumers with a range of options that are healthy and best in taste. It is focused on providing the very best food to its consumers throughout the day and night.


Tiny Prints has a large variety of products that it offers to its consumers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the business has actually set its objectives and goals. These objectives and goals are listed below.
• One objective of the company is to reach absolutely no landfill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Tiny Prints is to lose minimum food during production. Most often, the food produced is wasted even before it reaches the clients.
• Another thing that Business is dealing with is to improve its product packaging in such a way that it would help it to minimize those problems and would likewise ensure the shipment of high quality of its products to its clients.
• Meet international standards of the environment.
• Develop a relationship based on trust with its consumers, organisation partners, staff members, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not attained as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based on the principle of Nutritious, Health and Health (NHW). This strategy deals with the concept to bringing change in the client choices about food and making the food things much healthier worrying about the health issues.
The vision of this strategy is based on the key technique i.e. 60/40+ which merely means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be produced with additional nutritional worth in contrast to all other items in market acquiring it a plus on its nutritional content.
This technique was adopted to bring more tasty plus nutritious foods and drinks in market than ever. In competitors with other business, with an intention of keeping its trust over customers as Business Company has actually acquired more relied on by clients.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a higher rate than its R&D costs, and enable the business to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indicator likewise reveals a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio posture a danger of default of Business to its financiers and could lead a declining share rates. For that reason, in regards to increasing financial obligation ratio, the company needs to not invest much on R&D and needs to pay its current debts to reduce the danger for financiers.
The increasing risk of investors with increasing debt ratio and decreasing share prices can be observed by big decline of EPS of Tiny Prints stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow growth also impede company to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be used to obtain different techniques based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must introduce more innovative items by large amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the business. It could likewise provide Business a long term competitive advantage over its competitors.
The global expansion of Business need to be concentrated on market catching of developing nations by growth, bring in more clients through customer's commitment. As developing nations are more populous than developed countries, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisTiny Prints must do mindful acquisition and merger of organizations, as it could affect the client's and society's understandings about Business. It must acquire and merge with those business which have a market reputation of healthy and nutritious companies. It would enhance the understandings of consumers about Business.
Business ought to not just spend its R&D on development, rather than it ought to likewise focus on the R&D costs over evaluation of expense of different nutritious items. This would increase cost efficiency of its products, which will lead to increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business needs to relocate to not just establishing however likewise to developed countries. It ought to widens its geographical expansion. This large geographical expansion towards establishing and developed countries would lower the risk of potential losses in times of instability in numerous countries. It must broaden its circle to numerous countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Tiny Prints ought to sensibly manage its acquisitions to avoid the risk of misconception from the consumers about Business. It needs to get and merge with those nations having a goodwill of being a healthy business in the market. This would not just improve the perception of customers about Business however would likewise increase the sales, profit margins and market share of Business. It would also make it possible for the business to use its potential resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based on 4 aspects; age, gender, earnings and occupation. Business produces several products related to children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Tiny Prints items are quite economical by practically all levels, but its major targeted customers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its presence in practically 86 nations. Its geographical division is based upon 2 main aspects i.e. typical earnings level of the customer as well as the climate of the region. For instance, Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those customers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Tiny Prints behavioral segmentation is based upon the attitude understanding and awareness of the client. For example its highly nutritious items target those consumers who have a health conscious mindset towards their consumptions.

Tiny Prints Alternatives

In order to sustain the brand in the market and keep the consumer undamaged with the brand, there are 2 options:
Option: 1
The Business needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it fails to execute its method. Nevertheless, amount spend on the R&D could not be revived, and it will be thought about entirely sunk cost, if it do not give potential results.
3. Investing in R&D offer slow development in sales, as it takes very long time to present an item. However, acquisitions provide quick results, as it offer the business currently developed product, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to face mistaken belief of consumers about Business core worths of healthy and healthy products.
2 Large spending on acquisitions than R&D would send a signal of company's inefficiency of developing ingenious items, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making business not able to present brand-new ingenious products.
Alternative: 2.
The Business should invest more on its R&D instead of acquisitions.
1. It would allow the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by presenting those items which can be offered to an entirely brand-new market sector.
4. Innovative items will supply long term benefits and high market share in long run.
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would affect the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce new innovative items with less threat of transforming the costs on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the total assets of the business would increase with its significant R&D spending.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's general wealth as well as in terms of innovative products.
1. Risk of conversion of R&D costs into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of innovative items than alternative 1.

Tiny Prints Conclusion

RecommendationsBusiness has actually stayed the top market player for more than a decade. It has institutionalized its methods and culture to align itself with the marketplace modifications and client behavior, which has actually ultimately permitted it to sustain its market share. Though, Business has developed substantial market share and brand identity in the city markets, it is advised that the business should concentrate on the backwoods in terms of developing brand commitment, awareness, and equity, such can be done by creating a particular brand allotment technique through trade marketing techniques, that draw clear difference in between Tiny Prints products and other competitor items. Tiny Prints ought to take advantage of its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand equity for freshly presented and currently produced products on a greater platform, making the reliable use of resources and brand image in the market.

Tiny Prints Exhibits

PESTEL Analysis
Governmental assistance

Altering requirements of worldwide food.
Boosted market share. Changing perception in the direction of much healthier products Improvements in R&D and QA departments.

Introduction of E-marketing.
No such effect as it is beneficial. Concerns over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 2000 Highest possible after Organisation with much less growth than Organisation 2nd Lowest
R&D Spending Highest possible given that 2002 Highest possible after Company 5th Lowest
Net Profit Margin Highest possible given that 2003 with fast development from 2007 to 2015 As a result of sale of Alcon in 2012. Virtually equal to Kraft Foods Incorporation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health and wellness factor Highest variety of brands with lasting techniques Biggest confectionary as well as processed foods brand on the planet Largest dairy items and mineral water brand name on the planet
Segmentation Center as well as top middle level customers worldwide Specific customers in addition to household team All age as well as Earnings Client Groups Middle and also top center degree customers worldwide
Number of Brands 2nd 5th 4th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 81542 299624 619148 948742 571775
Net Profit Margin 9.88% 5.76% 73.43% 2.33% 94.13%
EPS (Earning Per Share) 71.19 8.24 9.21 8.54 87.32
Total Asset 583777 239434 861149 587445 56456
Total Debt 63991 94312 25658 17854 41719
Debt Ratio 46% 52% 16% 55% 27%
R&D Spending 9225 6889 2389 9984 1369
R&D Spending as % of Sales 2.65% 7.64% 2.62% 4.51% 1.22%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations