The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Tiny Prints has an experience of about 140 years, allowing company to better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Tiny Prints has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, animal food, confectionary products, beverages and so on. Famous brand names of Tiny Prints include; Maggi, Kit-Kat, Nescafe, etc.
• Tiny Prints has big quantity of costs on R&D as compare to its rivals, making the business to launch more ingenious and nutritious products. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Tiny Prints.
• Tiny Prints is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of customers increases the opportunities of easy market adoption of various brand-new brand names of Tiny Prints.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can offer an unfavorable signal to Tiny Prints consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are quite various. It will take long to alter the perception of people ab out Tiny Prints as a business offering healthy and healthy products.
Opportunities
• Presenting more health associated products enables the business to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. Hence broadening the market towards developing countries can boost the Tiny Prints organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Tiny Prints customers. Teachers can suggest their trainees to purchase Tiny Prints products.
Threats
• Financial instability in nations, which are the potential markets for Tiny Prints, can develop several problems for Tiny Prints.
• Shifting of products from regular to healthier, causes extra costs and can lead to decrease company's earnings margins.
• As Tiny Prints has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
