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Tiny Prints Recommendations Case Studies

Case Study Solution And Analysis

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Tiny Prints Case Study Solution

With the deep analysis of the above alternatives, it is advised that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates also, as financiers are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the business.

Action and implementation Strategy

Method can be implemented successfully by developing certain short-term in addition to long term plans. These plans could be as follows;

Short Term Plan (0-1 year)

• Under the short-term plan Tiny Prints must carry out numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its profits.
• Evaluate the present target audience as well as the marketplace segment which is not consist of in the business's circle.
• Examine the current financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be spent on R&D.

Mid Term Plan (1-5 years)

• Get those companies in which the business has potential experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Tiny Prints worths and vision and to avoid prospective risk of sunk expense.

Long Term Plan (1-10 years)

• Get companies with health along with taste aspect, as the base for the Tiny Prints as a company producing healthy products has been developed under midterm plan and now the company might move towards taste factor too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.