Premiere Distributing Inc The Popcorn Predicament Case Study Help

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Premiere Distributing Inc The Popcorn Predicament Case Study Help

Premiere Distributing Inc The Popcorn Predicament is presently one of the biggest food chains worldwide. It was established by Ivey in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed infants and decrease mortality rate. At the same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The 2 ended up being competitors in the beginning however later on merged in 1905, leading to the birth of Premiere Distributing Inc The Popcorn Predicament.
Business is now a transnational business. Unlike other multinational business, it has senior executives from different nations and tries to make decisions considering the entire world. Premiere Distributing Inc The Popcorn Predicament currently has more than 500 factories around the world and a network spread across 86 countries.


The function of Business Corporation is to boost the quality of life of people by playing its part and providing healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Premiere Distributing Inc The Popcorn Predicament's vision is to offer its clients with food that is healthy, high in quality and safe to eat. It wishes to be innovative and at the same time comprehend the requirements and requirements of its clients. Its vision is to grow quick and supply products that would please the needs of each age. Premiere Distributing Inc The Popcorn Predicament visualizes to establish a trained labor force which would help the business to grow


Premiere Distributing Inc The Popcorn Predicament's objective is that as currently, it is the leading business in the food industry, it thinks in 'Great Food, Great Life". Its objective is to supply its customers with a range of options that are healthy and best in taste. It is concentrated on offering the best food to its clients throughout the day and night.


Business has a large range of items that it uses to its consumers. Its products include food for infants, cereals, dairy products, snacks, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has set its goals and objectives. These objectives and goals are listed below.
• One objective of the company is to reach no landfill status. (Business, aboutus, 2017).
• Another objective of Premiere Distributing Inc The Popcorn Predicament is to lose minimum food during production. Usually, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Business is dealing with is to improve its packaging in such a method that it would help it to reduce the above-mentioned issues and would likewise ensure the shipment of high quality of its items to its customers.
• Meet worldwide requirements of the environment.
• Build a relationship based upon trust with its consumers, company partners, staff members, and government.

Critical Issues

Recently, Business Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the concept of Nutritious, Health and Wellness (NHW). This strategy handles the idea to bringing modification in the customer preferences about food and making the food stuff healthier worrying about the health problems.
The vision of this method is based on the secret approach i.e. 60/40+ which merely implies that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be manufactured with extra nutritional worth in contrast to all other items in market acquiring it a plus on its nutritional content.
This strategy was embraced to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of retaining its trust over customers as Business Company has gained more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D spending, and allow the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indicator also shows a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio posture a hazard of default of Business to its financiers and could lead a declining share costs. In terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and needs to pay its current financial obligations to decrease the risk for financiers.
The increasing risk of financiers with increasing financial obligation ratio and decreasing share costs can be observed by huge decrease of EPS of Premiere Distributing Inc The Popcorn Predicament stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This sluggish development likewise hinder business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given up the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain various techniques based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative items by big quantity of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the profit margins for the business. It could likewise supply Business a long term competitive advantage over its rivals.
The worldwide growth of Business need to be focused on market recording of establishing nations by growth, attracting more customers through consumer's commitment. As developing nations are more populated than industrialized nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisPremiere Distributing Inc The Popcorn Predicament ought to do mindful acquisition and merger of companies, as it might affect the client's and society's perceptions about Business. It must obtain and merge with those companies which have a market credibility of healthy and nutritious business. It would enhance the perceptions of customers about Business.
Business needs to not only spend its R&D on innovation, instead of it should likewise focus on the R&D spending over assessment of expense of numerous nutritious products. This would increase expense performance of its products, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business must move to not just establishing but likewise to industrialized nations. It must broaden its circle to numerous nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It needs to acquire and merge with those nations having a goodwill of being a healthy company in the market. It would likewise allow the company to utilize its prospective resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon four factors; age, gender, income and occupation. For instance, Business produces numerous items related to babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary products. Premiere Distributing Inc The Popcorn Predicament products are rather inexpensive by practically all levels, but its significant targeted customers, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is composed of its existence in almost 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. average earnings level of the customer along with the environment of the region. For example, Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those clients whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Premiere Distributing Inc The Popcorn Predicament behavioral division is based upon the attitude understanding and awareness of the customer. For example its extremely nutritious items target those clients who have a health conscious mindset towards their intakes.

Premiere Distributing Inc The Popcorn Predicament Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are 2 alternatives:
Alternative: 1
The Business ought to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The business can resell the obtained systems in the market, if it fails to execute its technique. Quantity spend on the R&D might not be restored, and it will be thought about totally sunk expense, if it do not give potential outcomes.
3. Investing in R&D offer slow development in sales, as it takes long period of time to introduce a product. Nevertheless, acquisitions provide fast outcomes, as it supply the business currently established item, which can be marketed not long after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Business core worths of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send a signal of company's ineffectiveness of developing ingenious products, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making business unable to introduce brand-new innovative items.
Option: 2.
The Company must spend more on its R&D rather than acquisitions.
1. It would enable the company to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those products which can be offered to an entirely new market sector.
4. Innovative items will provide long term advantages and high market share in long term.
1. It would reduce the profit margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would affect the business at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide a negative signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce brand-new ingenious items with less danger of converting the costs on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the total assets of the company would increase with its considerable R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's total wealth along with in terms of ingenious products.
1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less number of innovative items than alternative 2 and high number of innovative items than alternative 1.

Premiere Distributing Inc The Popcorn Predicament Conclusion

RecommendationsIt has actually institutionalised its techniques and culture to align itself with the market modifications and client behavior, which has ultimately enabled it to sustain its market share. Business has established considerable market share and brand name identity in the metropolitan markets, it is suggested that the business needs to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by producing a specific brand allowance strategy through trade marketing methods, that draw clear difference between Premiere Distributing Inc The Popcorn Predicament products and other competitor products.

Premiere Distributing Inc The Popcorn Predicament Exhibits

PESTEL Analysis
Governmental support

Altering requirements of worldwide food.
Enhanced market share.
Changing assumption in the direction of much healthier products
Improvements in R&D and QA divisions.

Intro of E-marketing.
No such effect as it is favourable.
Concerns over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 5000
Highest possible after Organisation with less development than Organisation 7th Cheapest
R&D Spending Highest possible because 2008 Highest possible after Service 8th Most affordable
Net Profit Margin Highest possible since 2006 with rapid growth from 2005 to 2015 Because of sale of Alcon in 2012. Practically equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and wellness element Greatest number of brands with lasting practices Biggest confectionary and also processed foods brand in the world Biggest dairy items as well as bottled water brand worldwide
Segmentation Middle as well as top middle degree customers worldwide Specific clients along with house team All age and also Earnings Client Teams Center and also top middle degree customers worldwide
Number of Brands 8th 2nd 9th 1st

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 23346 685499 496427 338714 331215
Net Profit Margin 1.49% 7.38% 56.48% 9.25% 33.68%
EPS (Earning Per Share) 82.68 3.36 6.26 9.31 25.36
Total Asset 377865 358916 324134 314987 21724
Total Debt 34156 67781 55963 34123 89261
Debt Ratio 83% 92% 34% 52% 89%
R&D Spending 1999 9614 4996 5247 3732
R&D Spending as % of Sales 4.43% 2.43% 4.98% 9.34% 7.36%

Premiere Distributing Inc The Popcorn Predicament Executive Summary Premiere Distributing Inc The Popcorn Predicament Swot Analysis Premiere Distributing Inc The Popcorn Predicament Vrio Analysis Premiere Distributing Inc The Popcorn Predicament Pestel Analysis
Premiere Distributing Inc The Popcorn Predicament Porters Analysis Premiere Distributing Inc The Popcorn Predicament Recommendations