Talismark Case Study Analysis

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Talismark is presently one of the greatest food cycle worldwide. It was established by Harvard in 1866, a German Pharmacist who first released "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate. At the exact same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two ended up being competitors at first however in the future combined in 1905, leading to the birth of Talismark.
Business is now a global business. Unlike other multinational business, it has senior executives from different countries and tries to make choices considering the entire world. Talismark currently has more than 500 factories around the world and a network spread across 86 countries.


The function of Talismark Corporation is to improve the lifestyle of people by playing its part and providing healthy food. It wishes to help the world in shaping a healthy and much better future for it. It also wants to motivate people to live a healthy life. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Talismark's vision is to supply its consumers with food that is healthy, high in quality and safe to consume. Business envisions to establish a trained labor force which would help the company to grow


Talismark's mission is that as currently, it is the leading company in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to supply its customers with a variety of options that are healthy and best in taste also. It is concentrated on providing the best food to its consumers throughout the day and night.


Talismark has a broad variety of items that it uses to its clients. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the business has actually put down its goals and goals. These objectives and objectives are listed below.
• One objective of the company is to reach absolutely no garbage dump status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Talismark is to squander minimum food throughout production. Frequently, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Business is working on is to improve its product packaging in such a way that it would help it to lower those problems and would likewise guarantee the delivery of high quality of its items to its clients.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its consumers, organisation partners, employees, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the business is not attained as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based upon the principle of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing modification in the customer choices about food and making the food stuff much healthier concerning about the health issues.
The vision of this strategy is based on the secret technique i.e. 60/40+ which merely implies that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional value. The products will be manufactured with extra nutritional worth in contrast to all other products in market acquiring it a plus on its dietary material.
This strategy was embraced to bring more delicious plus nutritious foods and beverages in market than ever. In competition with other companies, with an intent of retaining its trust over customers as Business Business has actually gained more trusted by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This sign also reveals a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio present a risk of default of Business to its financiers and might lead a decreasing share rates. For that reason, in regards to increasing financial obligation ratio, the company needs to not spend much on R&D and must pay its present debts to decrease the risk for investors.
The increasing danger of financiers with increasing financial obligation ratio and decreasing share rates can be observed by big decline of EPS of Talismark stocks.
The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of customers. This sluggish development likewise prevent company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Graphs given in the Displays D and E.

TWOS Analysis

2 analysis can be utilized to obtain different methods based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more ingenious items by large amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the company. It could likewise offer Business a long term competitive advantage over its competitors.
The global expansion of Business must be focused on market catching of establishing countries by growth, attracting more clients through client's loyalty. As developing nations are more populous than industrialized countries, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisTalismark ought to do cautious acquisition and merger of organizations, as it could affect the client's and society's perceptions about Business. It needs to acquire and combine with those companies which have a market reputation of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business should not just spend its R&D on innovation, rather than it ought to also concentrate on the R&D costs over examination of cost of various nutritious items. This would increase expense performance of its items, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business should transfer to not just establishing however also to industrialized countries. It should widens its geographical growth. This large geographical growth towards developing and established nations would decrease the risk of prospective losses in times of instability in various nations. It needs to expand its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It ought to get and merge with those countries having a goodwill of being a healthy company in the market. It would likewise allow the business to use its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon 4 aspects; age, gender, earnings and profession. Business produces a number of products related to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Talismark products are quite economical by almost all levels, however its significant targeted customers, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its existence in practically 86 countries. Its geographical segmentation is based upon 2 main factors i.e. typical income level of the consumer along with the environment of the area. Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the consumer. For instance, Business 3 in 1 Coffee target those consumers whose lifestyle is rather hectic and do not have much time.

Behavioral Segmentation

Talismark behavioral segmentation is based upon the mindset understanding and awareness of the customer. Its extremely healthy items target those consumers who have a health conscious attitude towards their consumptions.

Talismark Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are two options:
Alternative: 1
The Company must spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the obtained systems in the market, if it fails to execute its technique. Quantity spend on the R&D could not be revived, and it will be considered entirely sunk expense, if it do not give possible outcomes.
3. Investing in R&D provide slow growth in sales, as it takes long time to present a product. However, acquisitions offer fast outcomes, as it supply the business already established item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the business to deal with misunderstanding of consumers about Business core values of healthy and nutritious products.
2 Big costs on acquisitions than R&D would send a signal of business's ineffectiveness of developing innovative items, and would outcomes in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making company not able to present new ingenious products.
Alternative: 2.
The Company needs to invest more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by introducing those products which can be provided to an entirely brand-new market segment.
4. Innovative products will provide long term advantages and high market share in long term.
1. It would decrease the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might supply a negative signal to the investors, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce brand-new ingenious products with less risk of converting the costs on R&D into sunk expense.
2. It would offer a favorable signal to the investors, as the general assets of the business would increase with its significant R&D spending.
3. It would not affect the earnings margins of the company at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the company's general wealth as well as in regards to ingenious items.
1. Risk of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious items than alternative 2 and high number of ingenious items than alternative 1.

Talismark Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market modifications and customer habits, which has ultimately allowed it to sustain its market share. Business has actually established considerable market share and brand name identity in the urban markets, it is recommended that the company must focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by developing a specific brand allowance method through trade marketing methods, that draw clear difference in between Talismark products and other competitor items.

Talismark Exhibits

PESTEL Analysis
Governmental assistance

Transforming standards of worldwide food.
Improved market share.
Altering assumption in the direction of healthier items
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is good.
Worries over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest given that 2000
Greatest after Company with less development than Business 5th Cheapest
R&D Spending Highest because 2009 Greatest after Business 5th Most affordable
Net Profit Margin Highest because 2003 with fast development from 2007 to 2016 Due to sale of Alcon in 2011. Almost equal to Kraft Foods Incorporation Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition and also wellness variable Highest possible variety of brands with lasting methods Largest confectionary and processed foods brand worldwide Largest milk items and bottled water brand name on the planet
Segmentation Middle and top middle level customers worldwide Specific customers in addition to household group Any age as well as Income Consumer Groups Center and also top center degree consumers worldwide
Number of Brands 7th 8th 6th 9th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 94649 291675 955865 953742 296932
Net Profit Margin 7.61% 9.24% 74.68% 4.97% 45.96%
EPS (Earning Per Share) 98.76 3.76 3.19 8.83 46.71
Total Asset 641733 614157 886615 683788 62776
Total Debt 55471 92682 13437 57853 69814
Debt Ratio 49% 31% 62% 59% 28%
R&D Spending 9589 5968 7811 6336 7692
R&D Spending as % of Sales 2.92% 8.37% 3.49% 8.75% 2.25%

Talismark Executive Summary Talismark Swot Analysis Talismark Vrio Analysis Talismark Pestel Analysis
Talismark Porters Analysis Talismark Recommendations