With the deep analysis of the above alternatives, it is suggested that the business needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices also, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out successfully by establishing particular short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Talismark need to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its revenue.
• Examine the current target audience along with the marketplace segment which is not consist of in the business's circle.
• Evaluate the current financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Talismark worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Talismark as a company producing healthy products has been built under midterm plan and now the company might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
