The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Talismark has an experience of about 140 years, enabling company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Talismark has more than 2000 brand names, which increase the circle of its target consumers. These brands include infant foods, pet food, confectionary items, drinks and so on. Famous brands of Talismark include; Maggi, Kit-Kat, Nescafe, and so on
• Talismark has big amount of spending on R&D as compare to its rivals, making the business to launch more innovative and healthy products. This development supplies the business a high competitive position in long term.
• After embracing its NHW Technique, the company has actually done large amount of mergers and acquisitions which increase the sales development and improve market position of Talismark.
• Talismark is a well-known brand name with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the opportunities of easy market adoption of various new brand names of Talismark.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can provide a negative signal to Talismark clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to alter the perception of people ab out Talismark as a business selling healthy and nutritious products.
Opportunities
• Presenting more health related items enables the business to record the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing countries can boost the Talismark company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Talismark customers. For instance, teachers can advise their trainees to purchase Talismark products.
Threats
• Economic instability in countries, which are the possible markets for Talismark, can develop a number of issues for Talismark.
• Shifting of products from normal to much healthier, results in extra costs and can result in decline business's profit margins.
• As Talismark has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
