Note On The Caspian Oil Pipelines Case Study Solution

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Note On The Caspian Oil Pipelines is presently among the biggest food cycle worldwide. It was founded by Harvard in 1866, a German Pharmacist who first launched "FarineLactee"; a mix of flour and milk to feed babies and decrease death rate. At the same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Company. The two became rivals initially but later on combined in 1905, resulting in the birth of Note On The Caspian Oil Pipelines.
Business is now a global business. Unlike other multinational companies, it has senior executives from various nations and attempts to make choices thinking about the whole world. Note On The Caspian Oil Pipelines presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Note On The Caspian Oil Pipelines Corporation is to enhance the lifestyle of individuals by playing its part and offering healthy food. It wishes to help the world in forming a healthy and better future for it. It also wishes to encourage individuals to live a healthy life. While making certain that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Note On The Caspian Oil Pipelines's vision is to offer its clients with food that is healthy, high in quality and safe to eat. Business imagines to develop a well-trained workforce which would help the business to grow


Note On The Caspian Oil Pipelines's mission is that as presently, it is the leading business in the food industry, it thinks in 'Good Food, Excellent Life". Its objective is to offer its consumers with a variety of choices that are healthy and finest in taste too. It is concentrated on providing the very best food to its clients throughout the day and night.


Business has a wide variety of items that it uses to its clients. Its products include food for babies, cereals, dairy products, snacks, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the business has actually set its objectives and goals. These goals and objectives are noted below.
• One goal of the company is to reach zero landfill status. (Business, aboutus, 2017).
• Another objective of Note On The Caspian Oil Pipelines is to squander minimum food throughout production. Frequently, the food produced is lost even before it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a way that it would help it to lower the above-mentioned complications and would likewise guarantee the delivery of high quality of its items to its clients.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its consumers, business partners, workers, and government.

Critical Issues

Just Recently, Business Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. Nevertheless, the target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given up Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it may result in the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based upon the idea of Nutritious, Health and Health (NHW). This strategy handles the idea to bringing change in the client preferences about food and making the food stuff much healthier worrying about the health problems.
The vision of this method is based upon the secret approach i.e. 60/40+ which just suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be made with extra dietary worth in contrast to all other items in market getting it a plus on its nutritional material.
This strategy was adopted to bring more delicious plus healthy foods and beverages in market than ever. In competitors with other business, with an objective of maintaining its trust over clients as Business Company has acquired more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing real quantity of costs shows that the sales are increasing at a greater rate than its R&D spending, and permit the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indicator likewise shows a thumbs-up to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio pose a hazard of default of Business to its financiers and might lead a declining share prices. For that reason, in regards to increasing financial obligation ratio, the firm ought to not spend much on R&D and needs to pay its existing financial obligations to reduce the danger for financiers.
The increasing risk of investors with increasing debt ratio and declining share prices can be observed by substantial decline of EPS of Note On The Caspian Oil Pipelines stocks.
The sales development of company is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow development likewise impede business to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Graphs given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous strategies based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative items by large amount of R&D Spending and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the business. It might likewise provide Business a long term competitive benefit over its competitors.
The worldwide growth of Business should be focused on market capturing of developing countries by growth, drawing in more consumers through consumer's commitment. As establishing countries are more populous than developed countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisNote On The Caspian Oil Pipelines needs to do careful acquisition and merger of companies, as it might affect the customer's and society's understandings about Business. It ought to acquire and merge with those business which have a market credibility of healthy and nutritious companies. It would enhance the perceptions of consumers about Business.
Business should not just spend its R&D on development, instead of it needs to likewise concentrate on the R&D costs over assessment of expense of various healthy products. This would increase expense efficiency of its items, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business must transfer to not just developing however likewise to industrialized nations. It needs to broadens its geographical growth. This broad geographical growth towards establishing and developed nations would decrease the danger of possible losses in times of instability in various countries. It needs to widen its circle to various countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to acquire and merge with those countries having a goodwill of being a healthy business in the market. It would likewise allow the business to use its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon four aspects; age, gender, income and profession. Business produces a number of items related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Note On The Caspian Oil Pipelines products are quite inexpensive by nearly all levels, but its significant targeted consumers, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in almost 86 nations. Its geographical division is based upon two main aspects i.e. typical income level of the consumer in addition to the environment of the area. Singapore Business Business's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the client. Business 3 in 1 Coffee target those consumers whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Note On The Caspian Oil Pipelines behavioral segmentation is based upon the mindset understanding and awareness of the consumer. Its highly healthy items target those clients who have a health mindful attitude towards their intakes.

Note On The Caspian Oil Pipelines Alternatives

In order to sustain the brand in the market and keep the client intact with the brand, there are two choices:
Option: 1
The Business needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it stops working to execute its technique. Nevertheless, amount invest in the R&D could not be restored, and it will be thought about entirely sunk expense, if it do not provide prospective outcomes.
3. Spending on R&D supply sluggish growth in sales, as it takes long period of time to present a product. Acquisitions supply quick results, as it provide the business already developed item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to face misconception of customers about Business core values of healthy and nutritious products.
2 Big spending on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious products, and would results in consumer's dissatisfaction too.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are already present in the market, making business not able to present new innovative products.
Alternative: 2.
The Business ought to spend more on its R&D rather than acquisitions.
1. It would enable the business to produce more innovative products.
2. It would offer the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by presenting those products which can be used to an entirely brand-new market sector.
4. Ingenious products will offer long term advantages and high market share in long run.
1. It would reduce the revenue margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the business at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could supply an unfavorable signal to the investors, and might result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce new ingenious items with less threat of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the general properties of the business would increase with its considerable R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's general wealth along with in regards to ingenious items.
1. Risk of conversion of R&D costs into sunk expense, greater than alternative 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less number of ingenious products than alternative 2 and high variety of ingenious items than alternative 1.

Note On The Caspian Oil Pipelines Conclusion

RecommendationsBusiness has actually remained the top market player for more than a years. It has institutionalized its strategies and culture to align itself with the marketplace modifications and customer habits, which has ultimately permitted it to sustain its market share. Though, Business has actually established considerable market share and brand name identity in the metropolitan markets, it is advised that the company must focus on the backwoods in regards to developing brand commitment, awareness, and equity, such can be done by developing a specific brand name allotment method through trade marketing strategies, that draw clear difference between Note On The Caspian Oil Pipelines items and other rival items. Additionally, Business must take advantage of its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will allow the business to establish brand equity for recently introduced and already produced products on a greater platform, making the effective usage of resources and brand name image in the market.

Note On The Caspian Oil Pipelines Exhibits

PESTEL Analysis
Governmental support

Transforming requirements of international food.
Boosted market share.
Transforming perception in the direction of healthier items
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such effect as it is favourable.
Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 7000
Highest possible after Service with less growth than Company 9th Cheapest
R&D Spending Greatest because 2003 Highest after Company 1st Most affordable
Net Profit Margin Highest since 2006 with fast development from 2004 to 2016 As a result of sale of Alcon in 2019. Almost equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition and also wellness element Greatest number of brand names with sustainable techniques Largest confectionary and refined foods brand name worldwide Largest dairy products and bottled water brand name on the planet
Segmentation Center and also upper center level consumers worldwide Individual consumers together with family team Any age as well as Revenue Client Groups Middle and upper center level customers worldwide
Number of Brands 7th 5th 7th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 22476 277762 248988 976453 444747
Net Profit Margin 9.81% 6.49% 65.14% 5.79% 46.52%
EPS (Earning Per Share) 85.27 4.68 4.55 3.18 75.93
Total Asset 226676 663397 717254 865484 74245
Total Debt 17846 63826 49475 67131 56741
Debt Ratio 74% 21% 31% 43% 83%
R&D Spending 1471 5636 3984 4992 6633
R&D Spending as % of Sales 8.35% 3.35% 9.13% 7.84% 5.94%

Note On The Caspian Oil Pipelines Executive Summary Note On The Caspian Oil Pipelines Swot Analysis Note On The Caspian Oil Pipelines Vrio Analysis Note On The Caspian Oil Pipelines Pestel Analysis
Note On The Caspian Oil Pipelines Porters Analysis Note On The Caspian Oil Pipelines Recommendations