Emmet Stephenson Profile Of An Entrepreneur Case Study Solution

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Emmet Stephenson Profile Of An Entrepreneur Case Study Analysis

Emmet Stephenson Profile Of An Entrepreneur is presently one of the biggest food chains worldwide. It was founded by Darden in 1866, a German Pharmacist who initially introduced "FarineLactee"; a mix of flour and milk to feed infants and decrease mortality rate. At the same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Company. The two ended up being competitors at first however later merged in 1905, resulting in the birth of Emmet Stephenson Profile Of An Entrepreneur.
Business is now a multinational business. Unlike other multinational business, it has senior executives from various countries and attempts to make decisions considering the entire world. Emmet Stephenson Profile Of An Entrepreneur currently has more than 500 factories around the world and a network spread throughout 86 nations.


The function of Emmet Stephenson Profile Of An Entrepreneur Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and better future for it. It likewise wishes to encourage people to live a healthy life. While making sure that the company is succeeding in the long run, that's how it plays its part for a much better and healthy future


Emmet Stephenson Profile Of An Entrepreneur's vision is to supply its customers with food that is healthy, high in quality and safe to consume. Business imagines to establish a well-trained labor force which would help the company to grow


Emmet Stephenson Profile Of An Entrepreneur's mission is that as presently, it is the leading company in the food market, it believes in 'Good Food, Great Life". Its objective is to supply its consumers with a variety of options that are healthy and best in taste. It is focused on supplying the best food to its customers throughout the day and night.


Emmet Stephenson Profile Of An Entrepreneur has a broad variety of items that it uses to its customers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has laid down its goals and goals. These goals and objectives are noted below.
• One goal of the company is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Emmet Stephenson Profile Of An Entrepreneur is to lose minimum food throughout production. Usually, the food produced is lost even before it reaches the clients.
• Another thing that Business is dealing with is to enhance its product packaging in such a way that it would help it to decrease those complications and would also ensure the delivery of high quality of its products to its customers.
• Meet global requirements of the environment.
• Develop a relationship based on trust with its consumers, service partners, employees, and government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. Nevertheless, the target of the business is not attained as the sales were expected to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based on the concept of Nutritious, Health and Health (NHW). This method handles the idea to bringing modification in the consumer preferences about food and making the food stuff much healthier concerning about the health problems.
The vision of this strategy is based upon the secret technique i.e. 60/40+ which simply indicates that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with extra nutritional value in contrast to all other items in market gaining it a plus on its nutritional material.
This method was adopted to bring more delicious plus healthy foods and beverages in market than ever. In competitors with other business, with an objective of maintaining its trust over customers as Business Company has acquired more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D spending, and allow the company to more spend on R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise shows a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio posture a danger of default of Business to its investors and could lead a declining share costs. For that reason, in terms of increasing debt ratio, the company needs to not invest much on R&D and needs to pay its present financial obligations to reduce the risk for financiers.
The increasing danger of financiers with increasing financial obligation ratio and declining share rates can be observed by substantial decrease of EPS of Emmet Stephenson Profile Of An Entrepreneur stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception building of customers. This slow development also hinder business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Graphs given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to derive numerous techniques based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business ought to present more innovative products by large quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the business. It might likewise supply Business a long term competitive benefit over its rivals.
The global expansion of Business should be focused on market recording of developing countries by expansion, bring in more customers through customer's loyalty. As establishing countries are more populous than developed nations, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisEmmet Stephenson Profile Of An Entrepreneur ought to do cautious acquisition and merger of organizations, as it might affect the consumer's and society's perceptions about Business. It needs to obtain and combine with those companies which have a market reputation of healthy and nutritious companies. It would enhance the understandings of customers about Business.
Business must not just spend its R&D on innovation, instead of it must also concentrate on the R&D spending over examination of cost of numerous healthy items. This would increase expense performance of its products, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to relocate to not only establishing however likewise to industrialized countries. It needs to broadens its geographical growth. This wide geographical growth towards establishing and established nations would minimize the risk of possible losses in times of instability in numerous nations. It must broaden its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Emmet Stephenson Profile Of An Entrepreneur should sensibly control its acquisitions to avoid the threat of misconception from the consumers about Business. It needs to obtain and merge with those nations having a goodwill of being a healthy business in the market. This would not only enhance the understanding of consumers about Business however would likewise increase the sales, profit margins and market share of Business. It would likewise enable the company to utilize its potential resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon four elements; age, gender, earnings and occupation. Business produces several products related to infants i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Emmet Stephenson Profile Of An Entrepreneur products are rather budget friendly by almost all levels, but its significant targeted customers, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in nearly 86 countries. Its geographical segmentation is based upon 2 main aspects i.e. average income level of the consumer along with the environment of the area. For instance, Singapore Business Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Emmet Stephenson Profile Of An Entrepreneur behavioral division is based upon the attitude understanding and awareness of the client. Its highly nutritious products target those customers who have a health conscious mindset towards their consumptions.

Emmet Stephenson Profile Of An Entrepreneur Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are two options:
Option: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the business, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The company can resell the obtained units in the market, if it stops working to execute its method. Amount spend on the R&D could not be revived, and it will be thought about totally sunk expense, if it do not give prospective results.
3. Spending on R&D offer slow development in sales, as it takes very long time to present a product. Acquisitions provide fast outcomes, as it supply the business already developed product, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to deal with misconception of customers about Business core values of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative items, and would results in consumer's discontentment too.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making company not able to present new ingenious items.
Option: 2.
The Company ought to invest more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more ingenious products.
2. It would offer the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted customers by presenting those products which can be provided to a completely brand-new market section.
4. Innovative products will provide long term advantages and high market share in long term.
1. It would decrease the profit margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply an unfavorable signal to the financiers, and could result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to present brand-new ingenious items with less threat of transforming the spending on R&D into sunk cost.
2. It would supply a positive signal to the financiers, as the total possessions of the company would increase with its substantial R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's total wealth along with in terms of ingenious items.
1. Risk of conversion of R&D costs into sunk cost, higher than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less number of innovative items than alternative 2 and high variety of innovative products than alternative 1.

Emmet Stephenson Profile Of An Entrepreneur Conclusion

RecommendationsIt has institutionalized its techniques and culture to align itself with the market changes and client behavior, which has actually eventually allowed it to sustain its market share. Business has developed significant market share and brand name identity in the city markets, it is recommended that the company needs to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by developing a particular brand allowance strategy through trade marketing strategies, that draw clear distinction in between Emmet Stephenson Profile Of An Entrepreneur products and other competitor products.

Emmet Stephenson Profile Of An Entrepreneur Exhibits

PESTEL Analysis
Governmental assistance

Altering standards of worldwide food.
Boosted market share.
Altering understanding in the direction of much healthier products
Improvements in R&D as well as QA departments.

Intro of E-marketing.
No such effect as it is good.
Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 3000
Greatest after Company with much less development than Organisation 7th Cheapest
R&D Spending Greatest because 2006 Highest after Organisation 5th Least expensive
Net Profit Margin Greatest considering that 2005 with fast development from 2005 to 2015 As a result of sale of Alcon in 2016. Practically equal to Kraft Foods Incorporation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness factor Highest possible number of brand names with lasting techniques Biggest confectionary as well as refined foods brand in the world Largest milk items and bottled water brand name on the planet
Segmentation Middle and top middle level customers worldwide Individual clients together with household group Any age and Revenue Customer Groups Middle as well as top middle level customers worldwide
Number of Brands 6th 5th 4th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 47661 763435 537875 398137 591175
Net Profit Margin 1.54% 4.91% 66.54% 5.25% 62.39%
EPS (Earning Per Share) 78.32 6.79 9.25 8.56 97.45
Total Asset 148232 491997 333917 331592 19469
Total Debt 92834 75738 17499 54793 49496
Debt Ratio 95% 93% 69% 76% 98%
R&D Spending 8593 7227 1999 7682 3612
R&D Spending as % of Sales 5.44% 2.15% 5.96% 6.86% 5.55%

Emmet Stephenson Profile Of An Entrepreneur Executive Summary Emmet Stephenson Profile Of An Entrepreneur Swot Analysis Emmet Stephenson Profile Of An Entrepreneur Vrio Analysis Emmet Stephenson Profile Of An Entrepreneur Pestel Analysis
Emmet Stephenson Profile Of An Entrepreneur Porters Analysis Emmet Stephenson Profile Of An Entrepreneur Recommendations