With the deep analysis of the above options, it is suggested that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices also, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by developing certain short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Emmet Stephenson Profile Of An Entrepreneur must perform numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its earnings.
• Evaluate the existing target audience along with the marketplace section which is not consist of in the business's circle.
• Analyze the existing financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Emmet Stephenson Profile Of An Entrepreneur values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Emmet Stephenson Profile Of An Entrepreneur as a business producing healthy items has actually been built under midterm strategy and now the company could move towards taste factor too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
