Winning The Race With Ever Smarter Machines Case Study Analysis

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Winning The Race With Ever Smarter Machines Case Study Solution

Winning The Race With Ever Smarter Machines is presently one of the biggest food chains worldwide. It was established by Kelloggs in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate. At the exact same time, the Page siblings from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The 2 ended up being competitors initially but in the future merged in 1905, leading to the birth of Winning The Race With Ever Smarter Machines.
Business is now a global company. Unlike other international business, it has senior executives from different nations and tries to make decisions considering the whole world. Winning The Race With Ever Smarter Machines currently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Winning The Race With Ever Smarter Machines Corporation is to enhance the lifestyle of people by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and much better future for it. It likewise wishes to motivate individuals to live a healthy life. While making certain that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Winning The Race With Ever Smarter Machines's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be innovative and at the same time comprehend the needs and requirements of its clients. Its vision is to grow quick and provide items that would satisfy the requirements of each age. Winning The Race With Ever Smarter Machines visualizes to develop a trained workforce which would help the business to grow


Winning The Race With Ever Smarter Machines's mission is that as presently, it is the leading company in the food market, it believes in 'Excellent Food, Excellent Life". Its mission is to supply its consumers with a variety of choices that are healthy and finest in taste also. It is concentrated on providing the very best food to its consumers throughout the day and night.


Winning The Race With Ever Smarter Machines has a broad range of items that it offers to its consumers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the business has put down its goals and goals. These goals and objectives are listed below.
• One objective of the business is to reach zero landfill status. (Business, aboutus, 2017).
• Another objective of Winning The Race With Ever Smarter Machines is to waste minimum food throughout production. Frequently, the food produced is wasted even prior to it reaches the clients.
• Another thing that Business is working on is to improve its packaging in such a method that it would help it to lower those complications and would likewise ensure the delivery of high quality of its items to its clients.
• Meet global requirements of the environment.
• Develop a relationship based on trust with its customers, service partners, staff members, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based upon the concept of Nutritious, Health and Health (NHW). This technique handles the idea to bringing modification in the client choices about food and making the food stuff healthier worrying about the health problems.
The vision of this strategy is based on the key approach i.e. 60/40+ which merely implies that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be produced with extra nutritional worth in contrast to all other products in market getting it a plus on its nutritional material.
This technique was adopted to bring more delicious plus nutritious foods and beverages in market than ever. In competition with other companies, with an intent of retaining its trust over customers as Business Business has acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing actual quantity of spending reveals that the sales are increasing at a higher rate than its R&D costs, and permit the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This indicator also reveals a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio pose a threat of default of Business to its financiers and could lead a declining share prices. Therefore, in regards to increasing debt ratio, the company should not invest much on R&D and must pay its present financial obligations to decrease the risk for investors.
The increasing threat of financiers with increasing debt ratio and declining share costs can be observed by substantial decline of EPS of Winning The Race With Ever Smarter Machines stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish development likewise prevent company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain different methods based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should introduce more ingenious products by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the business. It might also supply Business a long term competitive advantage over its rivals.
The global expansion of Business need to be concentrated on market catching of establishing countries by growth, bring in more customers through customer's loyalty. As establishing countries are more populated than industrialized nations, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisWinning The Race With Ever Smarter Machines needs to do careful acquisition and merger of companies, as it might affect the client's and society's understandings about Business. It must acquire and combine with those business which have a market credibility of healthy and healthy business. It would improve the understandings of customers about Business.
Business must not just invest its R&D on innovation, rather than it should likewise focus on the R&D costs over assessment of cost of numerous nutritious items. This would increase expense performance of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business must relocate to not just developing however likewise to industrialized countries. It ought to widens its geographical growth. This broad geographical growth towards establishing and developed countries would minimize the threat of potential losses in times of instability in different countries. It must expand its circle to different nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Winning The Race With Ever Smarter Machines needs to carefully control its acquisitions to avoid the threat of misunderstanding from the consumers about Business. It should get and combine with those nations having a goodwill of being a healthy company in the market. This would not only improve the perception of customers about Business however would likewise increase the sales, profit margins and market share of Business. It would also allow the business to use its prospective resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon 4 elements; age, gender, earnings and profession. For instance, Business produces several items connected to children i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Winning The Race With Ever Smarter Machines items are quite inexpensive by almost all levels, but its significant targeted customers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its existence in nearly 86 nations. Its geographical segmentation is based upon two primary elements i.e. average earnings level of the customer in addition to the climate of the area. For example, Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the consumer. Business 3 in 1 Coffee target those clients whose life design is rather busy and don't have much time.

Behavioral Segmentation

Winning The Race With Ever Smarter Machines behavioral segmentation is based upon the attitude knowledge and awareness of the customer. Its highly nutritious items target those clients who have a health conscious mindset towards their intakes.

Winning The Race With Ever Smarter Machines Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are 2 options:
Option: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the business, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk cost.
2. The company can resell the obtained systems in the market, if it stops working to execute its method. Amount spend on the R&D could not be revived, and it will be considered entirely sunk cost, if it do not give potential results.
3. Investing in R&D offer sluggish growth in sales, as it takes long time to present an item. Acquisitions supply quick results, as it provide the business already established item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to face misconception of customers about Business core worths of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative products, and would outcomes in customer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making company not able to present new innovative products.
Option: 2.
The Business should spend more on its R&D instead of acquisitions.
1. It would enable the company to produce more innovative products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by presenting those products which can be offered to a completely new market section.
4. Ingenious products will provide long term advantages and high market share in long term.
1. It would reduce the revenue margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might provide an unfavorable signal to the investors, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to present brand-new innovative items with less danger of transforming the costs on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the general possessions of the company would increase with its considerable R&D spending.
3. It would not impact the earnings margins of the business at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's general wealth in addition to in regards to ingenious products.
1. Risk of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of ingenious products than alternative 1.

Winning The Race With Ever Smarter Machines Conclusion

RecommendationsIt has institutionalised its techniques and culture to align itself with the market modifications and customer behavior, which has actually eventually enabled it to sustain its market share. Business has actually established substantial market share and brand identity in the city markets, it is suggested that the company must focus on the rural areas in terms of developing brand name commitment, awareness, and equity, such can be done by creating a particular brand name allowance method through trade marketing techniques, that draw clear difference between Winning The Race With Ever Smarter Machines items and other rival products.

Winning The Race With Ever Smarter Machines Exhibits

PESTEL Analysis
Governmental assistance

Altering standards of global food.
Boosted market share.
Changing perception in the direction of much healthier products
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such effect as it is beneficial.
Concerns over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest considering that 9000
Highest possible after Business with less development than Business 8th Most affordable
R&D Spending Highest possible because 2001 Highest possible after Business 7th Most affordable
Net Profit Margin Highest given that 2002 with fast development from 2001 to 2011 Because of sale of Alcon in 2012. Practically equal to Kraft Foods Incorporation Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness element Highest number of brand names with sustainable techniques Biggest confectionary and refined foods brand worldwide Biggest dairy products as well as mineral water brand name on the planet
Segmentation Middle as well as top middle degree customers worldwide Private clients in addition to home team Every age and Earnings Client Teams Middle and also upper middle level consumers worldwide
Number of Brands 8th 3rd 4th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 74871 676355 837248 852539 844891
Net Profit Margin 4.59% 6.26% 83.34% 4.99% 26.17%
EPS (Earning Per Share) 71.97 1.58 3.94 5.25 25.95
Total Asset 351596 524175 131254 737572 32679
Total Debt 38582 44822 82847 54294 85589
Debt Ratio 39% 31% 99% 82% 29%
R&D Spending 3421 1496 9483 3238 7435
R&D Spending as % of Sales 7.21% 4.62% 5.32% 8.28% 1.46%

Winning The Race With Ever Smarter Machines Executive Summary Winning The Race With Ever Smarter Machines Swot Analysis Winning The Race With Ever Smarter Machines Vrio Analysis Winning The Race With Ever Smarter Machines Pestel Analysis
Winning The Race With Ever Smarter Machines Porters Analysis Winning The Race With Ever Smarter Machines Recommendations