With the deep analysis of the above alternatives, it is recommended that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share costs also, as financiers are willing to invest more in companies with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented effectively by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Winning The Race With Ever Smarter Machines should carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its profits.
• Analyze the existing target market in addition to the market section which is not include in the business's circle.
• Examine the existing financial information to determine the amount that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Winning The Race With Ever Smarter Machines worths and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the Winning The Race With Ever Smarter Machines as a company producing healthy items has been built under midterm strategy and now the company could move towards taste element too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
