Social Media Content Strategy At Ayojak Case Study Analysis

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Social Media Content Strategy At Ayojak Case Study Analysis

Business is presently one of the greatest food chains worldwide. It was established by Henri Social Media Content Strategy At Ayojak in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed infants and reduce mortality rate.
Business is now a transnational company. Unlike other international companies, it has senior executives from different countries and tries to make decisions thinking about the whole world. Social Media Content Strategy At Ayojak currently has more than 500 factories worldwide and a network spread across 86 nations.


The purpose of Business Corporation is to improve the quality of life of people by playing its part and providing healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a much better and healthy future


Social Media Content Strategy At Ayojak's vision is to provide its customers with food that is healthy, high in quality and safe to eat. Business pictures to develop a well-trained workforce which would help the business to grow


Social Media Content Strategy At Ayojak's mission is that as currently, it is the leading business in the food industry, it believes in 'Excellent Food, Good Life". Its objective is to supply its consumers with a variety of choices that are healthy and best in taste too. It is focused on supplying the very best food to its customers throughout the day and night.


Social Media Content Strategy At Ayojak has a wide variety of items that it provides to its consumers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has set its goals and goals. These objectives and goals are listed below.
• One goal of the company is to reach no land fill status. (Business, aboutus, 2017).
• Another goal of Social Media Content Strategy At Ayojak is to squander minimum food throughout production. Usually, the food produced is lost even before it reaches the customers.
• Another thing that Business is dealing with is to enhance its product packaging in such a method that it would help it to minimize the above-mentioned complications and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet international standards of the environment.
• Develop a relationship based upon trust with its customers, business partners, employees, and government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not accomplished as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business technique is based on the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer choices about food and making the food things much healthier worrying about the health issues.
The vision of this technique is based upon the key approach i.e. 60/40+ which merely implies that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be manufactured with additional nutritional worth in contrast to all other items in market gaining it a plus on its nutritional content.
This technique was embraced to bring more tasty plus healthy foods and beverages in market than ever. In competition with other companies, with an intent of maintaining its trust over customers as Business Business has actually gotten more trusted by costumers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and permit the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This sign likewise shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio posture a danger of default of Business to its investors and could lead a declining share rates. In terms of increasing financial obligation ratio, the firm must not invest much on R&D and needs to pay its existing debts to reduce the threat for investors.
The increasing threat of investors with increasing debt ratio and declining share prices can be observed by huge decline of EPS of Social Media Content Strategy At Ayojak stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish growth likewise hinder business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibits D and E.

TWOS Analysis

TWOS analysis can be used to obtain numerous methods based on the SWOT Analysis given above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more innovative products by large quantity of R&D Spending and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the business. It could likewise offer Business a long term competitive advantage over its competitors.
The international expansion of Business ought to be focused on market capturing of developing countries by expansion, attracting more customers through consumer's commitment. As establishing nations are more populous than developed nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSocial Media Content Strategy At Ayojak should do careful acquisition and merger of companies, as it could impact the client's and society's understandings about Business. It must acquire and merge with those business which have a market track record of healthy and healthy business. It would improve the perceptions of consumers about Business.
Business must not just spend its R&D on development, instead of it should likewise concentrate on the R&D costs over examination of expense of numerous nutritious products. This would increase expense performance of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business must move to not just establishing but likewise to industrialized nations. It needs to expand its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Social Media Content Strategy At Ayojak needs to sensibly control its acquisitions to prevent the threat of misconception from the customers about Business. It must get and merge with those countries having a goodwill of being a healthy business in the market. This would not just improve the understanding of customers about Business but would also increase the sales, profit margins and market share of Business. It would likewise enable the company to use its prospective resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based on four factors; age, gender, earnings and occupation. Business produces a number of items related to babies i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. Social Media Content Strategy At Ayojak products are rather affordable by nearly all levels, but its significant targeted clients, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in practically 86 countries. Its geographical segmentation is based upon two main aspects i.e. average income level of the customer in addition to the environment of the region. Singapore Business Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the consumer. Business 3 in 1 Coffee target those consumers whose life design is quite hectic and don't have much time.

Behavioral Segmentation

Social Media Content Strategy At Ayojak behavioral segmentation is based upon the attitude understanding and awareness of the consumer. Its extremely nutritious items target those clients who have a health mindful mindset towards their usages.

Social Media Content Strategy At Ayojak Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 options:
Option: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. Nevertheless, costs on R&D would be sunk cost.
2. The company can resell the gotten units in the market, if it stops working to implement its technique. Nevertheless, amount invest in the R&D might not be restored, and it will be considered totally sunk expense, if it do not provide potential results.
3. Spending on R&D provide sluggish development in sales, as it takes very long time to present an item. Acquisitions supply quick outcomes, as it supply the company already developed item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to deal with misconception of customers about Business core values of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send out a signal of business's ineffectiveness of developing innovative products, and would outcomes in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making business unable to introduce brand-new innovative items.
Alternative: 2.
The Business should invest more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by presenting those products which can be used to an entirely brand-new market segment.
4. Innovative products will offer long term benefits and high market share in long term.
1. It would reduce the earnings margins of the business.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would affect the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the investors, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the business to present new ingenious items with less risk of converting the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the total properties of the business would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the business's overall wealth along with in terms of ingenious items.
1. Risk of conversion of R&D spending into sunk cost, greater than option 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of ingenious items than alternative 1.

Social Media Content Strategy At Ayojak Conclusion

RecommendationsBusiness has stayed the leading market gamer for more than a years. It has actually institutionalised its techniques and culture to align itself with the market modifications and consumer habits, which has eventually allowed it to sustain its market share. Though, Business has established considerable market share and brand name identity in the metropolitan markets, it is suggested that the company needs to concentrate on the backwoods in terms of developing brand commitment, awareness, and equity, such can be done by developing a specific brand name allocation technique through trade marketing strategies, that draw clear difference between Social Media Content Strategy At Ayojak items and other rival products. Social Media Content Strategy At Ayojak must leverage its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand name equity for recently introduced and currently produced products on a greater platform, making the reliable usage of resources and brand name image in the market.

Social Media Content Strategy At Ayojak Exhibits

PESTEL Analysis
Governmental support

Transforming requirements of global food.
Enhanced market share. Changing assumption towards much healthier items Improvements in R&D as well as QA divisions.

Intro of E-marketing.
No such impact as it is favourable. Concerns over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest because 6000 Highest possible after Service with less development than Organisation 8th Lowest
R&D Spending Highest since 2009 Highest possible after Service 4th Least expensive
Net Profit Margin Highest possible because 2009 with fast development from 2005 to 2016 Due to sale of Alcon in 2016. Virtually equal to Kraft Foods Incorporation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and health and wellness factor Greatest variety of brands with lasting practices Largest confectionary and refined foods brand name worldwide Biggest dairy items and bottled water brand name in the world
Segmentation Middle and top middle level consumers worldwide Individual consumers in addition to house group Every age and also Earnings Consumer Groups Center as well as upper center degree consumers worldwide
Number of Brands 9th 7th 9th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 64419 255285 272557 259261 735259
Net Profit Margin 9.81% 7.18% 52.48% 4.93% 41.63%
EPS (Earning Per Share) 26.68 9.31 7.22 5.64 49.98
Total Asset 911372 557827 216841 836416 87762
Total Debt 81173 81395 24839 16168 51319
Debt Ratio 69% 47% 72% 99% 83%
R&D Spending 8433 8195 7921 5325 3365
R&D Spending as % of Sales 4.39% 1.77% 5.28% 1.29% 7.45%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations