With the deep analysis of the above alternatives, it is suggested that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs too, as financiers want to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Social Media Content Strategy At Ayojak must carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its earnings.
• Analyze the current target audience in addition to the market sector which is not include in the business's circle.
• Analyze the present financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Obtain most favorable organizations with a strong commitment to health, to construct the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Social Media Content Strategy At Ayojak values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Social Media Content Strategy At Ayojak as a business producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
