Samsung Electronics Tv In An Era Of Convergence Case Study Analysis

Case Study Solution And Analysis

Home >> Kelloggs >> Samsung Electronics Tv In An Era Of Convergence >>

Samsung Electronics Tv In An Era Of Convergence Case Study Help

Samsung Electronics Tv In An Era Of Convergence is currently one of the most significant food chains worldwide. It was established by Kelloggs in 1866, a German Pharmacist who initially introduced "FarineLactee"; a mix of flour and milk to feed infants and decrease mortality rate. At the same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two became competitors in the beginning but later on combined in 1905, leading to the birth of Samsung Electronics Tv In An Era Of Convergence.
Business is now a global business. Unlike other multinational companies, it has senior executives from different nations and tries to make choices thinking about the whole world. Samsung Electronics Tv In An Era Of Convergence currently has more than 500 factories worldwide and a network spread across 86 nations.


The purpose of Business Corporation is to improve the quality of life of people by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Samsung Electronics Tv In An Era Of Convergence's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and all at once understand the requirements and requirements of its consumers. Its vision is to grow quick and supply items that would satisfy the needs of each age group. Samsung Electronics Tv In An Era Of Convergence imagines to establish a trained labor force which would help the company to grow


Samsung Electronics Tv In An Era Of Convergence's mission is that as currently, it is the leading business in the food industry, it thinks in 'Excellent Food, Good Life". Its mission is to offer its customers with a range of choices that are healthy and finest in taste. It is concentrated on supplying the very best food to its clients throughout the day and night.


Samsung Electronics Tv In An Era Of Convergence has a broad variety of products that it uses to its clients. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has set its objectives and objectives. These objectives and objectives are noted below.
• One objective of the business is to reach absolutely no landfill status. (Business, aboutus, 2017).
• Another goal of Samsung Electronics Tv In An Era Of Convergence is to squander minimum food during production. Usually, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to decrease the above-mentioned problems and would likewise guarantee the delivery of high quality of its products to its clients.
• Meet international standards of the environment.
• Construct a relationship based upon trust with its customers, organisation partners, workers, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the principle of Nutritious, Health and Health (NHW). This technique handles the idea to bringing modification in the client preferences about food and making the food stuff healthier concerning about the health problems.
The vision of this method is based on the key method i.e. 60/40+ which simply implies that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional value. The items will be produced with extra nutritional worth in contrast to all other items in market getting it a plus on its dietary content.
This technique was adopted to bring more delicious plus nutritious foods and beverages in market than ever. In competition with other business, with an intent of keeping its trust over clients as Business Business has actually gained more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a greater rate than its R&D costs, and enable the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indication likewise shows a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing financial obligation ratio posture a threat of default of Business to its financiers and could lead a decreasing share costs. In terms of increasing debt ratio, the company ought to not spend much on R&D and ought to pay its current financial obligations to reduce the danger for investors.
The increasing risk of investors with increasing financial obligation ratio and decreasing share costs can be observed by big decrease of EPS of Samsung Electronics Tv In An Era Of Convergence stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow growth likewise impede company to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Charts given in the Displays D and E.

TWOS Analysis

TWOS analysis can be utilized to obtain numerous methods based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to introduce more ingenious products by large amount of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the revenue margins for the business. It could also supply Business a long term competitive advantage over its competitors.
The international growth of Business need to be focused on market capturing of establishing nations by expansion, bring in more clients through consumer's commitment. As developing nations are more populated than industrialized countries, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSamsung Electronics Tv In An Era Of Convergence should do cautious acquisition and merger of companies, as it could affect the consumer's and society's understandings about Business. It should acquire and merge with those business which have a market track record of healthy and nutritious business. It would enhance the understandings of customers about Business.
Business needs to not just spend its R&D on development, instead of it must likewise concentrate on the R&D costs over assessment of expense of different healthy items. This would increase expense efficiency of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not only establishing but likewise to developed nations. It needs to broaden its circle to numerous countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to obtain and combine with those countries having a goodwill of being a healthy business in the market. It would likewise enable the business to utilize its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon 4 aspects; age, gender, earnings and profession. Business produces numerous products related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Samsung Electronics Tv In An Era Of Convergence items are quite economical by practically all levels, however its significant targeted clients, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its existence in nearly 86 countries. Its geographical segmentation is based upon two main elements i.e. average income level of the customer as well as the environment of the area. Singapore Business Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the client. Business 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Segmentation

Samsung Electronics Tv In An Era Of Convergence behavioral division is based upon the attitude understanding and awareness of the customer. For example its extremely healthy items target those customers who have a health mindful attitude towards their usages.

Samsung Electronics Tv In An Era Of Convergence Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are two options:
Alternative: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to execute its strategy. Amount spend on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not give potential results.
3. Investing in R&D offer sluggish development in sales, as it takes long time to introduce a product. Acquisitions provide quick outcomes, as it offer the company currently developed item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with mistaken belief of customers about Business core worths of healthy and nutritious products.
2 Big spending on acquisitions than R&D would send out a signal of business's inadequacy of establishing ingenious items, and would results in consumer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are already present in the market, making business unable to present new ingenious items.
Alternative: 2.
The Company should spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative items.
2. It would provide the company a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those products which can be provided to an entirely new market segment.
4. Ingenious products will offer long term advantages and high market share in long run.
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer an unfavorable signal to the investors, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce brand-new innovative products with less risk of converting the spending on R&D into sunk cost.
2. It would provide a positive signal to the investors, as the total possessions of the business would increase with its substantial R&D costs.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the business's total wealth along with in terms of ingenious products.
1. Threat of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of misunderstanding about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less number of ingenious items than alternative 2 and high number of innovative items than alternative 1.

Samsung Electronics Tv In An Era Of Convergence Conclusion

RecommendationsIt has actually institutionalized its techniques and culture to align itself with the market changes and consumer habits, which has ultimately permitted it to sustain its market share. Business has developed substantial market share and brand name identity in the city markets, it is recommended that the business needs to focus on the rural areas in terms of establishing brand commitment, awareness, and equity, such can be done by developing a specific brand allocation strategy through trade marketing methods, that draw clear distinction between Samsung Electronics Tv In An Era Of Convergence products and other rival products.

Samsung Electronics Tv In An Era Of Convergence Exhibits

PESTEL Analysis
Governmental assistance

Transforming requirements of worldwide food.
Boosted market share.
Changing assumption towards healthier items
Improvements in R&D and QA departments.

Intro of E-marketing.
No such effect as it is favourable.
Problems over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 6000
Highest possible after Company with much less development than Business 4th Least expensive
R&D Spending Greatest because 2008 Highest after Company 6th Lowest
Net Profit Margin Highest given that 2003 with rapid development from 2009 to 2013 Because of sale of Alcon in 2018. Practically equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and health aspect Highest possible variety of brand names with lasting techniques Largest confectionary as well as refined foods brand in the world Largest milk products and also bottled water brand worldwide
Segmentation Middle and also top center degree customers worldwide Individual customers together with house team Any age and Revenue Consumer Teams Center and upper middle level consumers worldwide
Number of Brands 5th 1st 7th 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 38959 295933 985684 196434 773563
Net Profit Margin 1.84% 7.35% 33.43% 3.12% 89.84%
EPS (Earning Per Share) 74.68 9.59 4.66 3.67 55.52
Total Asset 363178 969226 382317 231497 68311
Total Debt 25276 84164 75396 21941 46934
Debt Ratio 56% 17% 83% 92% 87%
R&D Spending 6533 8749 1771 6731 6379
R&D Spending as % of Sales 7.79% 3.47% 3.51% 4.56% 6.74%

Samsung Electronics Tv In An Era Of Convergence Executive Summary Samsung Electronics Tv In An Era Of Convergence Swot Analysis Samsung Electronics Tv In An Era Of Convergence Vrio Analysis Samsung Electronics Tv In An Era Of Convergence Pestel Analysis
Samsung Electronics Tv In An Era Of Convergence Porters Analysis Samsung Electronics Tv In An Era Of Convergence Recommendations