With the deep analysis of the above alternatives, it is recommended that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing specific short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Samsung Electronics Tv In An Era Of Convergence should carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its profits.
• Evaluate the current target market along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the current financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to construct the client's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Samsung Electronics Tv In An Era Of Convergence worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Samsung Electronics Tv In An Era Of Convergence as a company producing healthy items has actually been constructed under midterm plan and now the company might move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
