Vista Sci Health Care Inc Case Study Analysis

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Vista Sci Health Care Inc Case Study Analysis

Vista Sci Health Care Inc is presently among the biggest food chains worldwide. It was established by Ivey in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate. At the same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Company. The two ended up being competitors at first but later on combined in 1905, resulting in the birth of Vista Sci Health Care Inc.
Business is now a global business. Unlike other international business, it has senior executives from different countries and tries to make decisions thinking about the whole world. Vista Sci Health Care Inc presently has more than 500 factories around the world and a network spread across 86 nations.


The function of Vista Sci Health Care Inc Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. It wishes to help the world in shaping a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While making certain that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Vista Sci Health Care Inc's vision is to offer its customers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and concurrently understand the needs and requirements of its clients. Its vision is to grow quickly and provide items that would satisfy the requirements of each age. Vista Sci Health Care Inc envisions to develop a trained workforce which would help the business to grow


Vista Sci Health Care Inc's mission is that as presently, it is the leading company in the food industry, it believes in 'Good Food, Good Life". Its mission is to supply its customers with a range of options that are healthy and finest in taste. It is concentrated on providing the very best food to its customers throughout the day and night.


Business has a wide range of items that it offers to its consumers. Its products consist of food for babies, cereals, dairy items, snacks, chocolates, food for animal and bottled water. It has around four hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Business was noted as the most rewarding organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has actually put down its objectives and objectives. These objectives and objectives are noted below.
• One objective of the company is to reach zero land fill status. (Business, aboutus, 2017).
• Another objective of Vista Sci Health Care Inc is to lose minimum food throughout production. Most often, the food produced is wasted even before it reaches the clients.
• Another thing that Business is dealing with is to enhance its packaging in such a way that it would help it to decrease the above-mentioned problems and would likewise guarantee the shipment of high quality of its products to its consumers.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its consumers, business partners, workers, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based on the principle of Nutritious, Health and Health (NHW). This strategy handles the idea to bringing modification in the client choices about food and making the food things healthier worrying about the health problems.
The vision of this technique is based on the secret approach i.e. 60/40+ which just means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be made with extra nutritional value in contrast to all other products in market acquiring it a plus on its dietary content.
This method was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competitors with other business, with an objective of maintaining its trust over consumers as Business Business has actually gained more relied on by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing real quantity of spending reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more spend on R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio position a risk of default of Business to its financiers and could lead a declining share rates. For that reason, in terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and should pay its existing debts to decrease the risk for investors.
The increasing risk of financiers with increasing financial obligation ratio and decreasing share costs can be observed by big decrease of EPS of Vista Sci Health Care Inc stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish development also prevent business to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain various techniques based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative items by large amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the business. It could also supply Business a long term competitive benefit over its rivals.
The international growth of Business must be focused on market catching of establishing countries by expansion, drawing in more clients through customer's commitment. As developing countries are more populated than developed nations, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisVista Sci Health Care Inc needs to do cautious acquisition and merger of companies, as it might affect the customer's and society's understandings about Business. It must obtain and combine with those business which have a market credibility of healthy and nutritious business. It would enhance the understandings of customers about Business.
Business must not only spend its R&D on innovation, instead of it needs to also focus on the R&D spending over examination of cost of numerous nutritious items. This would increase cost efficiency of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not just developing however also to industrialized countries. It should expands its geographical expansion. This wide geographical growth towards establishing and established countries would reduce the risk of possible losses in times of instability in numerous countries. It must widen its circle to numerous nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It must get and combine with those countries having a goodwill of being a healthy company in the market. It would also make it possible for the business to utilize its possible resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on four aspects; age, gender, earnings and profession. For example, Business produces numerous items related to infants i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Vista Sci Health Care Inc items are rather budget friendly by almost all levels, however its major targeted customers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in almost 86 nations. Its geographical division is based upon two primary aspects i.e. average income level of the consumer in addition to the climate of the area. Singapore Business Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those consumers whose life design is rather hectic and do not have much time.

Behavioral Segmentation

Vista Sci Health Care Inc behavioral segmentation is based upon the attitude knowledge and awareness of the client. For example its highly healthy items target those clients who have a health mindful attitude towards their intakes.

Vista Sci Health Care Inc Alternatives

In order to sustain the brand in the market and keep the consumer undamaged with the brand name, there are 2 choices:
Alternative: 1
The Business must spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk expense.
2. The company can resell the gotten units in the market, if it stops working to execute its technique. However, amount invest in the R&D could not be revived, and it will be thought about totally sunk cost, if it do not offer possible outcomes.
3. Investing in R&D supply sluggish development in sales, as it takes very long time to introduce an item. Nevertheless, acquisitions supply quick results, as it offer the business already established product, which can be marketed right after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to deal with mistaken belief of customers about Business core values of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send a signal of business's ineffectiveness of developing innovative items, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making company not able to introduce brand-new ingenious items.
Alternative: 2.
The Company needs to invest more on its R&D instead of acquisitions.
1. It would enable the business to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted customers by presenting those items which can be used to a completely brand-new market sector.
4. Innovative products will offer long term advantages and high market share in long term.
1. It would reduce the earnings margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk expense, and would affect the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the investors, and might result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to introduce new ingenious products with less threat of converting the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the overall possessions of the company would increase with its significant R&D costs.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the company's total wealth as well as in regards to ingenious items.
1. Risk of conversion of R&D costs into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Risk of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of ingenious items than alternative 1.

Vista Sci Health Care Inc Conclusion

RecommendationsIt has institutionalised its techniques and culture to align itself with the market changes and customer behavior, which has eventually allowed it to sustain its market share. Business has actually established substantial market share and brand name identity in the urban markets, it is advised that the company ought to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by creating a particular brand allocation technique through trade marketing tactics, that draw clear distinction in between Vista Sci Health Care Inc products and other rival products.

Vista Sci Health Care Inc Exhibits

PESTEL Analysis
Governmental assistance

Altering criteria of international food.
Enhanced market share.
Transforming perception in the direction of healthier products
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is favourable.
Concerns over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 3000
Highest possible after Organisation with much less growth than Service 2nd Most affordable
R&D Spending Greatest because 2001 Highest possible after Company 6th Cheapest
Net Profit Margin Highest possible since 2008 with fast development from 2009 to 2018 As a result of sale of Alcon in 2015. Practically equal to Kraft Foods Consolidation Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness factor Greatest number of brand names with sustainable methods Largest confectionary as well as refined foods brand worldwide Biggest dairy items and bottled water brand in the world
Segmentation Center and also upper middle degree customers worldwide Individual customers in addition to household team Every age and Revenue Client Teams Center as well as upper center level consumers worldwide
Number of Brands 4th 8th 7th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 11452 181845 234524 578782 346133
Net Profit Margin 2.64% 2.77% 71.29% 5.36% 69.95%
EPS (Earning Per Share) 57.17 5.55 6.81 4.43 65.19
Total Asset 127187 828826 397941 146739 15145
Total Debt 76324 63631 59288 45579 33936
Debt Ratio 31% 88% 53% 28% 16%
R&D Spending 2677 8956 5486 2251 6273
R&D Spending as % of Sales 3.12% 9.58% 1.77% 3.17% 9.59%

Vista Sci Health Care Inc Executive Summary Vista Sci Health Care Inc Swot Analysis Vista Sci Health Care Inc Vrio Analysis Vista Sci Health Care Inc Pestel Analysis
Vista Sci Health Care Inc Porters Analysis Vista Sci Health Care Inc Recommendations