With the deep analysis of the above options, it is suggested that the business must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices as well, as investors are willing to invest more in companies with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Vista Sci Health Care Inc need to carry out numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its revenue.
• Examine the existing target market as well as the market segment which is not include in the business's circle.
• Analyze the current financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Acquire most favorable companies with a strong commitment to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Vista Sci Health Care Inc values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the Vista Sci Health Care Inc as a company producing healthy products has been built under midterm plan and now the company might move towards taste factor too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
