Ramesh Patel At Aragon Entertainment Limited Portuguese Version Case Study Solution

Case Study Solution And Analysis

Home >> Ivey >> Ramesh Patel At Aragon Entertainment Limited Portuguese Version >>

Ramesh Patel At Aragon Entertainment Limited Portuguese Version Case Study Analysis

Ramesh Patel At Aragon Entertainment Limited Portuguese Version is currently among the biggest food chains worldwide. It was founded by Ivey in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate. At the very same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 ended up being competitors at first however in the future merged in 1905, leading to the birth of Ramesh Patel At Aragon Entertainment Limited Portuguese Version.
Business is now a transnational business. Unlike other multinational business, it has senior executives from different countries and attempts to make decisions thinking about the whole world. Ramesh Patel At Aragon Entertainment Limited Portuguese Version presently has more than 500 factories around the world and a network spread across 86 countries.


The function of Ramesh Patel At Aragon Entertainment Limited Portuguese Version Corporation is to enhance the lifestyle of individuals by playing its part and offering healthy food. It wants to help the world in forming a healthy and better future for it. It also wishes to motivate individuals to live a healthy life. While ensuring that the company is being successful in the long run, that's how it plays its part for a much better and healthy future


Ramesh Patel At Aragon Entertainment Limited Portuguese Version's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and all at once understand the requirements and requirements of its clients. Its vision is to grow fast and offer products that would please the requirements of each age group. Ramesh Patel At Aragon Entertainment Limited Portuguese Version envisions to develop a well-trained labor force which would help the business to grow


Ramesh Patel At Aragon Entertainment Limited Portuguese Version's mission is that as currently, it is the leading business in the food industry, it believes in 'Excellent Food, Great Life". Its mission is to provide its customers with a variety of choices that are healthy and best in taste. It is focused on providing the best food to its clients throughout the day and night.


Ramesh Patel At Aragon Entertainment Limited Portuguese Version has a wide range of products that it uses to its consumers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has laid down its goals and goals. These goals and objectives are listed below.
• One goal of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Ramesh Patel At Aragon Entertainment Limited Portuguese Version is to lose minimum food during production. Usually, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to minimize the above-mentioned problems and would likewise guarantee the shipment of high quality of its products to its clients.
• Meet international requirements of the environment.
• Develop a relationship based on trust with its consumers, service partners, staff members, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based on the principle of Nutritious, Health and Wellness (NHW). This strategy handles the concept to bringing change in the consumer preferences about food and making the food things healthier concerning about the health issues.
The vision of this technique is based on the secret technique i.e. 60/40+ which just means that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The products will be produced with extra nutritional worth in contrast to all other products in market acquiring it a plus on its dietary content.
This method was adopted to bring more tasty plus nutritious foods and beverages in market than ever. In competition with other business, with an intent of keeping its trust over clients as Business Business has actually gotten more trusted by clients.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a greater rate than its R&D costs, and enable the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indicator also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio posture a hazard of default of Business to its investors and could lead a decreasing share costs. In terms of increasing debt ratio, the firm must not spend much on R&D and ought to pay its existing financial obligations to decrease the danger for financiers.
The increasing threat of financiers with increasing financial obligation ratio and declining share rates can be observed by huge decline of EPS of Ramesh Patel At Aragon Entertainment Limited Portuguese Version stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow development likewise prevent company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Graphs given up the Displays D and E.

TWOS Analysis

2 analysis can be used to obtain numerous methods based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should introduce more innovative items by large amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the business. It might likewise offer Business a long term competitive advantage over its competitors.
The worldwide expansion of Business must be concentrated on market catching of establishing countries by growth, drawing in more consumers through client's commitment. As developing nations are more populated than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisRamesh Patel At Aragon Entertainment Limited Portuguese Version should do mindful acquisition and merger of companies, as it might affect the customer's and society's understandings about Business. It needs to get and merge with those business which have a market credibility of healthy and healthy business. It would improve the understandings of customers about Business.
Business must not only invest its R&D on innovation, rather than it ought to likewise focus on the R&D costs over examination of expense of different nutritious products. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business must move to not only establishing but also to developed countries. It must expand its circle to various countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Ramesh Patel At Aragon Entertainment Limited Portuguese Version needs to carefully manage its acquisitions to avoid the risk of misunderstanding from the customers about Business. It must acquire and merge with those nations having a goodwill of being a healthy business in the market. This would not only improve the understanding of consumers about Business however would also increase the sales, revenue margins and market share of Business. It would also enable the business to use its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based upon four aspects; age, gender, income and profession. Business produces numerous products related to babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary products. Ramesh Patel At Aragon Entertainment Limited Portuguese Version items are quite economical by practically all levels, however its major targeted customers, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its existence in nearly 86 nations. Its geographical segmentation is based upon two main elements i.e. average income level of the consumer in addition to the environment of the region. For example, Singapore Business Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and life style of the customer. Business 3 in 1 Coffee target those consumers whose life design is rather hectic and don't have much time.

Behavioral Segmentation

Ramesh Patel At Aragon Entertainment Limited Portuguese Version behavioral segmentation is based upon the attitude knowledge and awareness of the customer. Its highly healthy items target those consumers who have a health mindful mindset towards their intakes.

Ramesh Patel At Aragon Entertainment Limited Portuguese Version Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 options:
Option: 1
The Company needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The company can resell the gotten units in the market, if it fails to execute its technique. Quantity spend on the R&D might not be restored, and it will be considered entirely sunk cost, if it do not provide potential results.
3. Investing in R&D provide sluggish development in sales, as it takes long time to introduce an item. Acquisitions provide quick outcomes, as it offer the company currently established item, which can be marketed quickly after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with misconception of consumers about Business core worths of healthy and nutritious products.
2 Large spending on acquisitions than R&D would send out a signal of company's inadequacy of developing innovative products, and would outcomes in consumer's frustration.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making company unable to introduce brand-new ingenious items.
Option: 2.
The Company should spend more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by introducing those items which can be provided to an entirely new market sector.
4. Ingenious products will offer long term advantages and high market share in long term.
1. It would decrease the revenue margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the financiers, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce new innovative items with less threat of transforming the costs on R&D into sunk expense.
2. It would offer a favorable signal to the investors, as the general possessions of the company would increase with its substantial R&D spending.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's overall wealth along with in regards to ingenious products.
1. Danger of conversion of R&D costs into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less variety of innovative products than alternative 2 and high variety of ingenious items than alternative 1.

Ramesh Patel At Aragon Entertainment Limited Portuguese Version Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market changes and client behavior, which has actually eventually allowed it to sustain its market share. Business has actually developed considerable market share and brand name identity in the urban markets, it is suggested that the company should focus on the rural areas in terms of establishing brand commitment, awareness, and equity, such can be done by developing a particular brand allotment method through trade marketing tactics, that draw clear difference in between Ramesh Patel At Aragon Entertainment Limited Portuguese Version products and other rival products.

Ramesh Patel At Aragon Entertainment Limited Portuguese Version Exhibits

PESTEL Analysis
Governmental support

Changing requirements of global food.
Enhanced market share. Altering perception towards much healthier products Improvements in R&D as well as QA departments.

Intro of E-marketing.
No such effect as it is beneficial. Worries over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 6000 Highest possible after Company with much less growth than Organisation 3rd Lowest
R&D Spending Highest possible given that 2004 Highest possible after Service 7th Least expensive
Net Profit Margin Highest possible because 2007 with quick development from 2004 to 2018 As a result of sale of Alcon in 2013. Practically equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as health and wellness factor Highest possible number of brands with sustainable practices Biggest confectionary and also refined foods brand name in the world Largest dairy items and also bottled water brand on the planet
Segmentation Center and also upper middle degree customers worldwide Private customers in addition to household group Every age and Revenue Customer Groups Middle and also top center degree consumers worldwide
Number of Brands 9th 3rd 8th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 98158 931341 712334 172177 635147
Net Profit Margin 8.83% 9.99% 26.91% 2.85% 98.43%
EPS (Earning Per Share) 17.21 2.62 5.35 9.82 89.98
Total Asset 725352 684569 248155 427119 97428
Total Debt 49979 23325 64938 98689 45688
Debt Ratio 71% 27% 25% 22% 44%
R&D Spending 7966 1181 4752 7118 6618
R&D Spending as % of Sales 4.78% 9.24% 2.34% 4.58% 8.67%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations