With the deep analysis of the above alternatives, it is advised that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as financiers want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out effectively by developing certain short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ramesh Patel At Aragon Entertainment Limited Portuguese Version need to perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its earnings.
• Examine the existing target market along with the marketplace sector which is not consist of in the business's circle.
• Analyze the current financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Get most beneficial organizations with a strong commitment to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Ramesh Patel At Aragon Entertainment Limited Portuguese Version values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste factor, as the base for the Ramesh Patel At Aragon Entertainment Limited Portuguese Version as a business producing healthy items has been constructed under midterm strategy and now the company could move towards taste element as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.