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Paramount Distributing Inc The Popcorn Predicament Case Study Solution

Business is presently one of the biggest food chains worldwide. It was founded by Henri Paramount Distributing Inc The Popcorn Predicament in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed infants and decrease mortality rate.
Business is now a transnational company. Unlike other multinational business, it has senior executives from different nations and tries to make decisions considering the entire world. Paramount Distributing Inc The Popcorn Predicament currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Paramount Distributing Inc The Popcorn Predicament Corporation is to improve the quality of life of individuals by playing its part and supplying healthy food. It wants to help the world in shaping a healthy and better future for it. It likewise wishes to motivate individuals to live a healthy life. While ensuring that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Paramount Distributing Inc The Popcorn Predicament's vision is to supply its clients with food that is healthy, high in quality and safe to consume. It wants to be ingenious and concurrently understand the requirements and requirements of its consumers. Its vision is to grow fast and offer products that would please the requirements of each age group. Paramount Distributing Inc The Popcorn Predicament envisions to establish a well-trained workforce which would help the business to grow


Paramount Distributing Inc The Popcorn Predicament's objective is that as currently, it is the leading company in the food industry, it thinks in 'Excellent Food, Great Life". Its objective is to provide its consumers with a range of choices that are healthy and finest in taste too. It is focused on offering the best food to its customers throughout the day and night.


Paramount Distributing Inc The Popcorn Predicament has a wide variety of items that it provides to its consumers. In 2011, Business was noted as the most rewarding organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the business has set its objectives and goals. These goals and goals are listed below.
• One objective of the company is to reach absolutely no landfill status. (Business, aboutus, 2017).
• Another objective of Paramount Distributing Inc The Popcorn Predicament is to squander minimum food during production. Most often, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is dealing with is to improve its packaging in such a way that it would help it to minimize the above-mentioned problems and would also guarantee the shipment of high quality of its products to its clients.
• Meet worldwide requirements of the environment.
• Construct a relationship based upon trust with its customers, organisation partners, staff members, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business technique is based upon the idea of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing change in the client choices about food and making the food things healthier worrying about the health concerns.
The vision of this technique is based on the key approach i.e. 60/40+ which merely suggests that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be produced with additional nutritional worth in contrast to all other products in market getting it a plus on its dietary content.
This method was adopted to bring more tasty plus healthy foods and beverages in market than ever. In competition with other companies, with an intention of maintaining its trust over customers as Business Business has gotten more relied on by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and enable the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise shows a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio position a risk of default of Business to its investors and could lead a decreasing share rates. In terms of increasing debt ratio, the company should not spend much on R&D and needs to pay its existing debts to decrease the risk for financiers.
The increasing risk of financiers with increasing financial obligation ratio and declining share costs can be observed by huge decrease of EPS of Paramount Distributing Inc The Popcorn Predicament stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This slow development also prevent business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Graphs given up the Exhibits D and E.

TWOS Analysis

TWOS analysis can be used to obtain numerous strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative products by large amount of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the company. It might likewise supply Business a long term competitive advantage over its competitors.
The international growth of Business need to be concentrated on market recording of establishing nations by expansion, bring in more customers through customer's commitment. As establishing countries are more populated than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisParamount Distributing Inc The Popcorn Predicament needs to do careful acquisition and merger of organizations, as it could impact the consumer's and society's understandings about Business. It should obtain and combine with those business which have a market credibility of healthy and nutritious business. It would improve the understandings of customers about Business.
Business needs to not just invest its R&D on innovation, rather than it ought to also concentrate on the R&D costs over evaluation of cost of different nutritious items. This would increase expense performance of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing however likewise to developed nations. It needs to broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Paramount Distributing Inc The Popcorn Predicament must sensibly manage its acquisitions to avoid the threat of misconception from the consumers about Business. It must obtain and merge with those nations having a goodwill of being a healthy business in the market. This would not only enhance the understanding of customers about Business but would also increase the sales, revenue margins and market share of Business. It would also enable the business to use its potential resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon 4 elements; age, gender, earnings and profession. Business produces a number of items related to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Paramount Distributing Inc The Popcorn Predicament items are quite affordable by nearly all levels, however its significant targeted consumers, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its existence in practically 86 countries. Its geographical division is based upon two primary aspects i.e. average income level of the customer in addition to the climate of the region. For example, Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those clients whose life design is quite busy and do not have much time.

Behavioral Segmentation

Paramount Distributing Inc The Popcorn Predicament behavioral segmentation is based upon the mindset understanding and awareness of the consumer. For instance its highly nutritious products target those customers who have a health mindful mindset towards their consumptions.

Paramount Distributing Inc The Popcorn Predicament Alternatives

In order to sustain the brand name in the market and keep the customer intact with the brand, there are 2 choices:
Alternative: 1
The Business should spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to implement its technique. However, amount invest in the R&D might not be restored, and it will be thought about completely sunk cost, if it do not provide potential outcomes.
3. Spending on R&D supply sluggish growth in sales, as it takes long period of time to present an item. Nevertheless, acquisitions offer fast outcomes, as it offer the business currently established product, which can be marketed right after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of customers about Business core values of healthy and healthy products.
2 Big spending on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative products, and would results in customer's discontentment as well.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company not able to introduce brand-new ingenious items.
Option: 2.
The Business should invest more on its R&D instead of acquisitions.
1. It would allow the company to produce more innovative products.
2. It would offer the business a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by presenting those products which can be used to an entirely brand-new market sector.
4. Innovative items will provide long term benefits and high market share in long run.
1. It would reduce the revenue margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would affect the company at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply a negative signal to the investors, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present brand-new ingenious items with less danger of converting the costs on R&D into sunk cost.
2. It would supply a positive signal to the financiers, as the general properties of the company would increase with its substantial R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's total wealth along with in regards to ingenious products.
1. Danger of conversion of R&D spending into sunk expense, higher than option 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious products than alternative 2 and high variety of innovative products than alternative 1.

Paramount Distributing Inc The Popcorn Predicament Conclusion

RecommendationsBusiness has stayed the leading market gamer for more than a decade. It has institutionalised its techniques and culture to align itself with the market modifications and client habits, which has ultimately enabled it to sustain its market share. Though, Business has developed significant market share and brand identity in the metropolitan markets, it is suggested that the company ought to focus on the rural areas in terms of developing brand name commitment, awareness, and equity, such can be done by developing a specific brand allocation strategy through trade marketing tactics, that draw clear difference in between Paramount Distributing Inc The Popcorn Predicament products and other competitor products. Paramount Distributing Inc The Popcorn Predicament ought to take advantage of its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to develop brand name equity for freshly presented and already produced items on a higher platform, making the effective usage of resources and brand image in the market.

Paramount Distributing Inc The Popcorn Predicament Exhibits

PESTEL Analysis
Governmental support

Altering standards of global food.
Improved market share. Changing understanding towards healthier items Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such influence as it is favourable. Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 8000 Greatest after Company with less development than Company 5th Most affordable
R&D Spending Greatest given that 2006 Greatest after Company 9th Cheapest
Net Profit Margin Greatest because 2005 with fast growth from 2004 to 2017 Due to sale of Alcon in 2014. Nearly equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as wellness aspect Greatest number of brand names with lasting methods Biggest confectionary as well as refined foods brand worldwide Biggest milk items as well as mineral water brand in the world
Segmentation Center and also upper middle level customers worldwide Specific clients together with household team Any age and Revenue Client Teams Middle and also upper middle degree customers worldwide
Number of Brands 4th 1st 3rd 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 96442 152346 645921 269542 117441
Net Profit Margin 2.97% 6.55% 55.53% 6.98% 51.26%
EPS (Earning Per Share) 82.53 5.67 7.99 1.81 23.25
Total Asset 259918 964338 625923 411794 76792
Total Debt 45884 63958 47156 64587 17331
Debt Ratio 23% 22% 28% 25% 42%
R&D Spending 6639 9539 8383 3799 6353
R&D Spending as % of Sales 9.68% 2.22% 5.66% 9.87% 6.39%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations