Logitech Learning From Customers To Design A New Product Case Study Analysis

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Business is presently one of the greatest food chains worldwide. It was established by Henri Logitech Learning From Customers To Design A New Product in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate.
Business is now a transnational company. Unlike other international business, it has senior executives from different countries and attempts to make decisions considering the whole world. Logitech Learning From Customers To Design A New Product presently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Business Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Logitech Learning From Customers To Design A New Product's vision is to offer its clients with food that is healthy, high in quality and safe to consume. It wants to be ingenious and simultaneously comprehend the needs and requirements of its customers. Its vision is to grow quickly and offer products that would satisfy the requirements of each age. Logitech Learning From Customers To Design A New Product imagines to establish a well-trained workforce which would help the business to grow


Logitech Learning From Customers To Design A New Product's mission is that as currently, it is the leading company in the food industry, it thinks in 'Good Food, Excellent Life". Its mission is to offer its consumers with a variety of choices that are healthy and finest in taste also. It is focused on offering the best food to its consumers throughout the day and night.


Business has a large range of products that it uses to its consumers. Its items include food for infants, cereals, dairy items, treats, chocolates, food for pet and bottled water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has actually put down its objectives and goals. These objectives and goals are listed below.
• One goal of the business is to reach zero land fill status. It is pursuing no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Logitech Learning From Customers To Design A New Product is to waste minimum food throughout production. Most often, the food produced is wasted even prior to it reaches the clients.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to reduce those problems and would likewise guarantee the shipment of high quality of its products to its clients.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, organisation partners, staff members, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based on the concept of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing change in the customer choices about food and making the food things much healthier concerning about the health issues.
The vision of this strategy is based on the key approach i.e. 60/40+ which merely implies that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be manufactured with extra dietary value in contrast to all other products in market gaining it a plus on its nutritional material.
This strategy was adopted to bring more yummy plus nutritious foods and beverages in market than ever. In competition with other business, with an intent of retaining its trust over consumers as Business Business has actually acquired more relied on by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D spending, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This indicator also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio pose a danger of default of Business to its financiers and might lead a declining share prices. In terms of increasing financial obligation ratio, the company must not invest much on R&D and should pay its present debts to decrease the risk for investors.
The increasing risk of investors with increasing financial obligation ratio and declining share rates can be observed by huge decrease of EPS of Logitech Learning From Customers To Design A New Product stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow perception structure of consumers. This slow development likewise impede company to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be used to derive numerous methods based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business must present more ingenious products by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the company. It might likewise offer Business a long term competitive benefit over its rivals.
The global growth of Business should be focused on market recording of establishing countries by expansion, attracting more customers through consumer's commitment. As establishing countries are more populated than developed countries, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisLogitech Learning From Customers To Design A New Product should do mindful acquisition and merger of companies, as it could impact the customer's and society's perceptions about Business. It must acquire and merge with those companies which have a market credibility of healthy and nutritious business. It would improve the understandings of customers about Business.
Business ought to not just spend its R&D on innovation, rather than it needs to also focus on the R&D costs over evaluation of cost of various healthy items. This would increase expense performance of its products, which will lead to increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business ought to relocate to not just establishing but likewise to industrialized nations. It needs to broadens its geographical expansion. This broad geographical growth towards developing and established countries would lower the risk of possible losses in times of instability in numerous countries. It ought to broaden its circle to various countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It should acquire and merge with those nations having a goodwill of being a healthy business in the market. It would likewise allow the company to utilize its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based on four elements; age, gender, income and profession. Business produces a number of products related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Logitech Learning From Customers To Design A New Product products are quite cost effective by almost all levels, but its major targeted clients, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in nearly 86 nations. Its geographical segmentation is based upon two primary aspects i.e. average earnings level of the customer along with the environment of the region. Singapore Business Company's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the client. Business 3 in 1 Coffee target those clients whose life design is rather hectic and do not have much time.

Behavioral Segmentation

Logitech Learning From Customers To Design A New Product behavioral division is based upon the attitude understanding and awareness of the customer. Its highly healthy items target those consumers who have a health mindful mindset towards their usages.

Logitech Learning From Customers To Design A New Product Alternatives

In order to sustain the brand name in the market and keep the client undamaged with the brand name, there are two options:
Option: 1
The Company ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it fails to implement its method. Nevertheless, quantity spend on the R&D could not be revived, and it will be thought about totally sunk cost, if it do not offer possible outcomes.
3. Spending on R&D provide slow development in sales, as it takes long time to introduce an item. Acquisitions provide fast outcomes, as it supply the company currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of customers about Business core worths of healthy and nutritious items.
2 Large costs on acquisitions than R&D would send out a signal of company's inadequacy of developing ingenious items, and would outcomes in customer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business not able to present new innovative products.
Option: 2.
The Company should invest more on its R&D instead of acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would provide the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by introducing those products which can be provided to a totally brand-new market section.
4. Ingenious items will offer long term benefits and high market share in long term.
1. It would decrease the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would affect the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce new innovative products with less threat of converting the costs on R&D into sunk cost.
2. It would supply a favorable signal to the financiers, as the overall assets of the company would increase with its substantial R&D costs.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth in addition to in terms of ingenious items.
1. Risk of conversion of R&D spending into sunk cost, higher than option 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less variety of innovative items than alternative 2 and high number of ingenious products than alternative 1.

Logitech Learning From Customers To Design A New Product Conclusion

RecommendationsIt has institutionalised its methods and culture to align itself with the market modifications and customer behavior, which has ultimately permitted it to sustain its market share. Business has actually established considerable market share and brand identity in the metropolitan markets, it is advised that the business needs to focus on the rural areas in terms of developing brand name loyalty, awareness, and equity, such can be done by developing a specific brand name allocation technique through trade marketing tactics, that draw clear distinction in between Logitech Learning From Customers To Design A New Product products and other rival products.

Logitech Learning From Customers To Design A New Product Exhibits

PESTEL Analysis
Governmental support

Changing requirements of international food.
Enhanced market share.
Altering perception in the direction of healthier items
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such effect as it is favourable.
Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 6000
Greatest after Organisation with less development than Company 1st Least expensive
R&D Spending Greatest because 2005 Highest possible after Company 9th Cheapest
Net Profit Margin Highest possible considering that 2009 with fast development from 2005 to 2017 Because of sale of Alcon in 2018. Practically equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and health and wellness variable Highest variety of brands with sustainable techniques Largest confectionary as well as processed foods brand worldwide Biggest milk items and also bottled water brand in the world
Segmentation Middle and also top center level customers worldwide Specific consumers along with home team All age and Revenue Client Teams Center and also top center level customers worldwide
Number of Brands 3rd 1st 4th 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 29269 769492 872269 567297 278299
Net Profit Margin 8.65% 5.16% 94.15% 3.12% 46.46%
EPS (Earning Per Share) 15.81 7.65 8.74 2.24 64.77
Total Asset 762894 492996 938827 294835 98934
Total Debt 27386 35746 84792 64851 89171
Debt Ratio 97% 62% 86% 74% 24%
R&D Spending 8671 7243 6169 5975 9588
R&D Spending as % of Sales 8.12% 4.52% 6.38% 8.71% 1.82%

Logitech Learning From Customers To Design A New Product Executive Summary Logitech Learning From Customers To Design A New Product Swot Analysis Logitech Learning From Customers To Design A New Product Vrio Analysis Logitech Learning From Customers To Design A New Product Pestel Analysis
Logitech Learning From Customers To Design A New Product Porters Analysis Logitech Learning From Customers To Design A New Product Recommendations