With the deep analysis of the above options, it is suggested that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs as well, as financiers are willing to invest more in companies with significant R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by establishing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Logitech Learning From Customers To Design A New Product must carry out numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its profits.
• Analyze the present target market along with the market segment which is not consist of in the company's circle.
• Analyze the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Acquire most favorable companies with a strong dedication to health, to develop the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Logitech Learning From Customers To Design A New Product worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Logitech Learning From Customers To Design A New Product as a business producing healthy items has been constructed under midterm strategy and now the company might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
