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E Business Transformation At The Crossroads Sears Dilemma Case Study Analysis

Business is currently one of the most significant food chains worldwide. It was founded by Henri E Business Transformation At The Crossroads Sears Dilemma in 1866, a German Pharmacist who first released "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate.
Business is now a multinational business. Unlike other international companies, it has senior executives from different countries and attempts to make decisions thinking about the entire world. E Business Transformation At The Crossroads Sears Dilemma currently has more than 500 factories around the world and a network spread throughout 86 nations.


The function of E Business Transformation At The Crossroads Sears Dilemma Corporation is to enhance the lifestyle of individuals by playing its part and offering healthy food. It wants to help the world in forming a healthy and much better future for it. It likewise wishes to encourage individuals to live a healthy life. While ensuring that the company is being successful in the long run, that's how it plays its part for a better and healthy future


E Business Transformation At The Crossroads Sears Dilemma's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Business pictures to establish a well-trained labor force which would help the business to grow


E Business Transformation At The Crossroads Sears Dilemma's mission is that as presently, it is the leading business in the food market, it thinks in 'Great Food, Good Life". Its mission is to provide its consumers with a range of choices that are healthy and finest in taste. It is focused on supplying the very best food to its clients throughout the day and night.


E Business Transformation At The Crossroads Sears Dilemma has a wide variety of products that it uses to its clients. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the business has actually set its goals and objectives. These goals and objectives are listed below.
• One objective of the business is to reach no landfill status. It is pursuing zero waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of E Business Transformation At The Crossroads Sears Dilemma is to lose minimum food during production. Most often, the food produced is lost even prior to it reaches the consumers.
• Another thing that Business is working on is to enhance its product packaging in such a way that it would help it to reduce the above-mentioned problems and would also guarantee the delivery of high quality of its products to its clients.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its consumers, organisation partners, employees, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based on the principle of Nutritious, Health and Wellness (NHW). This strategy handles the concept to bringing modification in the client choices about food and making the food things much healthier worrying about the health problems.
The vision of this strategy is based upon the secret approach i.e. 60/40+ which just indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with additional dietary value in contrast to all other products in market acquiring it a plus on its nutritional material.
This method was embraced to bring more yummy plus nutritious foods and drinks in market than ever. In competitors with other companies, with an intention of maintaining its trust over consumers as Business Business has actually gained more trusted by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio posture a threat of default of Business to its investors and might lead a declining share prices. Therefore, in regards to increasing financial obligation ratio, the firm should not invest much on R&D and should pay its existing financial obligations to decrease the danger for investors.
The increasing danger of financiers with increasing debt ratio and decreasing share costs can be observed by huge decline of EPS of E Business Transformation At The Crossroads Sears Dilemma stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow development likewise prevent business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous strategies based on the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business must introduce more ingenious items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the company. It could also supply Business a long term competitive advantage over its competitors.
The international expansion of Business should be focused on market recording of developing nations by growth, drawing in more consumers through customer's loyalty. As developing nations are more populated than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisE Business Transformation At The Crossroads Sears Dilemma needs to do careful acquisition and merger of companies, as it could impact the customer's and society's perceptions about Business. It needs to acquire and merge with those companies which have a market track record of healthy and nutritious business. It would improve the understandings of consumers about Business.
Business should not only spend its R&D on development, instead of it needs to also concentrate on the R&D spending over evaluation of cost of various healthy items. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business must move to not just developing however likewise to industrialized countries. It needs to widen its circle to different countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

E Business Transformation At The Crossroads Sears Dilemma should carefully manage its acquisitions to prevent the threat of misconception from the consumers about Business. It should acquire and merge with those nations having a goodwill of being a healthy company in the market. This would not just improve the understanding of consumers about Business however would also increase the sales, earnings margins and market share of Business. It would also enable the business to use its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based on four elements; age, gender, income and profession. Business produces numerous products related to children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. E Business Transformation At The Crossroads Sears Dilemma products are quite economical by practically all levels, but its significant targeted consumers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its presence in practically 86 countries. Its geographical division is based upon two main factors i.e. average earnings level of the customer as well as the climate of the area. Singapore Business Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those consumers whose life style is quite busy and do not have much time.

Behavioral Segmentation

E Business Transformation At The Crossroads Sears Dilemma behavioral segmentation is based upon the mindset knowledge and awareness of the customer. For instance its highly healthy products target those consumers who have a health mindful mindset towards their intakes.

E Business Transformation At The Crossroads Sears Dilemma Alternatives

In order to sustain the brand in the market and keep the consumer undamaged with the brand, there are 2 choices:
Option: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The company can resell the acquired systems in the market, if it fails to execute its technique. Nevertheless, quantity spend on the R&D might not be restored, and it will be considered entirely sunk cost, if it do not offer possible results.
3. Investing in R&D provide sluggish growth in sales, as it takes very long time to present an item. Acquisitions provide fast outcomes, as it provide the business already developed item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to deal with mistaken belief of consumers about Business core worths of healthy and nutritious products.
2 Big spending on acquisitions than R&D would send a signal of business's inadequacy of establishing innovative items, and would results in customer's frustration too.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business unable to introduce new innovative items.
Option: 2.
The Company must invest more on its R&D instead of acquisitions.
1. It would allow the company to produce more ingenious products.
2. It would offer the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be provided to a completely brand-new market sector.
4. Ingenious items will provide long term benefits and high market share in long run.
1. It would decrease the profit margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the business at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the investors, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to present brand-new ingenious items with less danger of transforming the spending on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the total properties of the business would increase with its significant R&D spending.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's overall wealth as well as in terms of innovative items.
1. Threat of conversion of R&D costs into sunk expense, higher than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of ingenious products than alternative 2 and high variety of innovative items than alternative 1.

E Business Transformation At The Crossroads Sears Dilemma Conclusion

RecommendationsIt has institutionalized its methods and culture to align itself with the market modifications and client behavior, which has actually ultimately allowed it to sustain its market share. Business has actually established substantial market share and brand identity in the city markets, it is recommended that the company ought to focus on the rural areas in terms of establishing brand name commitment, awareness, and equity, such can be done by developing a particular brand name allotment technique through trade marketing techniques, that draw clear distinction in between E Business Transformation At The Crossroads Sears Dilemma items and other competitor items.

E Business Transformation At The Crossroads Sears Dilemma Exhibits

PESTEL Analysis
Governmental assistance

Altering standards of worldwide food.
Improved market share. Changing understanding towards much healthier products Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such effect as it is beneficial. Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible because 8000 Highest possible after Service with much less growth than Organisation 3rd Least expensive
R&D Spending Highest possible since 2003 Greatest after Organisation 5th Cheapest
Net Profit Margin Highest possible given that 2003 with fast development from 2003 to 2015 Due to sale of Alcon in 2019. Virtually equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and health element Highest possible variety of brands with sustainable techniques Biggest confectionary and refined foods brand name worldwide Largest dairy products and also mineral water brand worldwide
Segmentation Center and top center level customers worldwide Specific consumers in addition to household team Every age and Revenue Customer Groups Middle and also top middle degree consumers worldwide
Number of Brands 3rd 2nd 5th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 14386 723621 239798 196667 123858
Net Profit Margin 1.77% 1.68% 22.36% 9.62% 48.52%
EPS (Earning Per Share) 21.17 2.84 5.85 8.19 44.59
Total Asset 734447 876366 394237 527735 66927
Total Debt 61933 48928 57176 47593 89221
Debt Ratio 72% 47% 76% 93% 43%
R&D Spending 5329 3462 3269 9716 3992
R&D Spending as % of Sales 4.32% 9.81% 6.74% 4.45% 5.63%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations