With the deep analysis of the above options, it is recommended that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs as well, as financiers want to invest more in companies with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by establishing specific short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy E Business Transformation At The Crossroads Sears Dilemma must carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its income.
• Analyze the current target audience in addition to the marketplace section which is not consist of in the company's circle.
• Examine the current financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about E Business Transformation At The Crossroads Sears Dilemma worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the E Business Transformation At The Crossroads Sears Dilemma as a business producing healthy items has been constructed under midterm strategy and now the company might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
