Dependable Equipment Ltd The Popcorn Predicament Case Study Solution

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Dependable Equipment Ltd The Popcorn Predicament Case Study Analysis

Dependable Equipment Ltd The Popcorn Predicament is currently one of the biggest food cycle worldwide. It was established by Ivey in 1866, a German Pharmacist who first introduced "FarineLactee"; a combination of flour and milk to feed babies and decrease mortality rate. At the exact same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The 2 ended up being competitors initially but later on combined in 1905, resulting in the birth of Dependable Equipment Ltd The Popcorn Predicament.
Business is now a global business. Unlike other multinational companies, it has senior executives from different nations and attempts to make decisions considering the entire world. Dependable Equipment Ltd The Popcorn Predicament currently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Dependable Equipment Ltd The Popcorn Predicament Corporation is to improve the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in forming a healthy and much better future for it. It likewise wants to encourage people to live a healthy life. While making certain that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Dependable Equipment Ltd The Popcorn Predicament's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be ingenious and all at once understand the requirements and requirements of its customers. Its vision is to grow quickly and provide products that would satisfy the requirements of each age. Dependable Equipment Ltd The Popcorn Predicament visualizes to develop a trained workforce which would help the company to grow


Dependable Equipment Ltd The Popcorn Predicament's mission is that as presently, it is the leading company in the food market, it thinks in 'Great Food, Good Life". Its mission is to offer its customers with a range of options that are healthy and finest in taste. It is concentrated on offering the very best food to its clients throughout the day and night.


Business has a vast array of items that it offers to its customers. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for animal and mineral water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, Business was listed as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has actually laid down its goals and objectives. These objectives and goals are listed below.
• One goal of the business is to reach zero land fill status. (Business, aboutus, 2017).
• Another objective of Dependable Equipment Ltd The Popcorn Predicament is to waste minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a method that it would help it to minimize the above-mentioned problems and would likewise guarantee the delivery of high quality of its items to its consumers.
• Meet worldwide standards of the environment.
• Construct a relationship based on trust with its customers, business partners, employees, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business technique is based on the principle of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the consumer preferences about food and making the food things much healthier worrying about the health concerns.
The vision of this technique is based on the secret technique i.e. 60/40+ which merely implies that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with additional dietary value in contrast to all other items in market getting it a plus on its nutritional material.
This method was embraced to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of retaining its trust over consumers as Business Company has actually gained more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of spending reveals that the sales are increasing at a greater rate than its R&D costs, and permit the company to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio posture a danger of default of Business to its investors and might lead a decreasing share costs. Therefore, in regards to increasing financial obligation ratio, the company ought to not invest much on R&D and needs to pay its current debts to decrease the danger for financiers.
The increasing danger of financiers with increasing debt ratio and decreasing share costs can be observed by big decrease of EPS of Dependable Equipment Ltd The Popcorn Predicament stocks.
The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish development likewise prevent business to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis

2 analysis can be utilized to derive numerous techniques based on the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative products by large amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the company. It might also offer Business a long term competitive benefit over its competitors.
The worldwide expansion of Business need to be concentrated on market catching of developing nations by expansion, attracting more consumers through client's commitment. As establishing nations are more populous than industrialized countries, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisDependable Equipment Ltd The Popcorn Predicament should do careful acquisition and merger of organizations, as it might impact the client's and society's perceptions about Business. It needs to acquire and merge with those business which have a market credibility of healthy and nutritious companies. It would enhance the perceptions of customers about Business.
Business ought to not only invest its R&D on development, instead of it must also focus on the R&D costs over evaluation of cost of various healthy products. This would increase expense performance of its items, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not only developing however likewise to industrialized countries. It ought to widen its circle to numerous nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Dependable Equipment Ltd The Popcorn Predicament must carefully manage its acquisitions to avoid the risk of mistaken belief from the customers about Business. It ought to acquire and merge with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about Business but would likewise increase the sales, revenue margins and market share of Business. It would likewise allow the business to utilize its possible resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based upon 4 aspects; age, gender, earnings and occupation. Business produces numerous products related to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Dependable Equipment Ltd The Popcorn Predicament items are rather cost effective by nearly all levels, but its major targeted consumers, in terms of earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in almost 86 countries. Its geographical segmentation is based upon two primary aspects i.e. typical earnings level of the customer in addition to the climate of the area. For example, Singapore Business Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and lifestyle of the consumer. Business 3 in 1 Coffee target those clients whose life style is quite busy and do not have much time.

Behavioral Segmentation

Dependable Equipment Ltd The Popcorn Predicament behavioral segmentation is based upon the mindset knowledge and awareness of the consumer. For instance its highly healthy items target those clients who have a health conscious attitude towards their intakes.

Dependable Equipment Ltd The Popcorn Predicament Alternatives

In order to sustain the brand name in the market and keep the consumer undamaged with the brand, there are two options:
Alternative: 1
The Business should invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the business. However, costs on R&D would be sunk cost.
2. The company can resell the gotten systems in the market, if it stops working to execute its technique. Nevertheless, quantity invest in the R&D could not be restored, and it will be considered completely sunk expense, if it do not give prospective results.
3. Spending on R&D provide sluggish growth in sales, as it takes long period of time to present a product. Acquisitions provide fast results, as it supply the business currently developed product, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to face misconception of customers about Business core values of healthy and healthy items.
2 Large costs on acquisitions than R&D would send out a signal of company's inefficiency of establishing innovative items, and would lead to customer's discontentment also.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business unable to introduce new innovative products.
Option: 2.
The Business must spend more on its R&D rather than acquisitions.
1. It would enable the business to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by introducing those items which can be used to a totally brand-new market segment.
4. Innovative products will provide long term benefits and high market share in long run.
1. It would decrease the revenue margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would affect the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply an unfavorable signal to the financiers, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present new innovative items with less threat of transforming the spending on R&D into sunk expense.
2. It would offer a favorable signal to the financiers, as the overall possessions of the company would increase with its significant R&D spending.
3. It would not affect the profit margins of the business at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's general wealth along with in regards to ingenious products.
1. Threat of conversion of R&D costs into sunk expense, greater than option 1 lesser than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of ingenious products than alternative 1.

Dependable Equipment Ltd The Popcorn Predicament Conclusion

RecommendationsBusiness has actually remained the top market gamer for more than a decade. It has actually institutionalised its strategies and culture to align itself with the market changes and consumer behavior, which has eventually enabled it to sustain its market share. Business has developed considerable market share and brand name identity in the urban markets, it is advised that the business ought to focus on the rural areas in terms of establishing brand commitment, awareness, and equity, such can be done by producing a specific brand name allocation technique through trade marketing techniques, that draw clear difference between Dependable Equipment Ltd The Popcorn Predicament items and other competitor items. Additionally, Business should take advantage of its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the business to develop brand name equity for recently presented and already produced items on a greater platform, making the effective use of resources and brand name image in the market.

Dependable Equipment Ltd The Popcorn Predicament Exhibits

PESTEL Analysis
Governmental assistance

Altering requirements of international food.
Enhanced market share.
Altering understanding in the direction of much healthier products
Improvements in R&D as well as QA departments.

Introduction of E-marketing.
No such influence as it is favourable.
Concerns over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 7000
Greatest after Organisation with much less development than Organisation 5th Lowest
R&D Spending Highest given that 2009 Highest after Business 7th Cheapest
Net Profit Margin Greatest considering that 2003 with rapid development from 2007 to 2012 Because of sale of Alcon in 2012. Almost equal to Kraft Foods Consolidation Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness aspect Highest variety of brand names with sustainable practices Largest confectionary and also refined foods brand name in the world Largest dairy products as well as mineral water brand on the planet
Segmentation Center and also upper middle degree consumers worldwide Specific consumers along with home team Every age and Revenue Client Groups Center as well as upper middle degree consumers worldwide
Number of Brands 8th 8th 6th 6th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 24854 482413 752411 161774 497261
Net Profit Margin 3.63% 4.66% 41.93% 7.97% 22.64%
EPS (Earning Per Share) 22.75 9.97 8.89 1.49 76.93
Total Asset 661995 275394 312633 232488 76411
Total Debt 69278 92794 39566 92797 65727
Debt Ratio 33% 88% 35% 87% 63%
R&D Spending 9732 6862 3923 2555 1434
R&D Spending as % of Sales 3.95% 3.41% 2.36% 2.82% 4.56%

Dependable Equipment Ltd The Popcorn Predicament Executive Summary Dependable Equipment Ltd The Popcorn Predicament Swot Analysis Dependable Equipment Ltd The Popcorn Predicament Vrio Analysis Dependable Equipment Ltd The Popcorn Predicament Pestel Analysis
Dependable Equipment Ltd The Popcorn Predicament Porters Analysis Dependable Equipment Ltd The Popcorn Predicament Recommendations