With the deep analysis of the above options, it is suggested that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs too, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented effectively by developing certain short-term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Dependable Equipment Ltd The Popcorn Predicament should carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its income.
• Analyze the current target market in addition to the marketplace segment which is not consist of in the company's circle.
• Examine the existing financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Dependable Equipment Ltd The Popcorn Predicament values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Dependable Equipment Ltd The Popcorn Predicament as a business producing healthy items has been built under midterm plan and now the company might move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
