Congo River Basin Project Role For Dr Campos Case Study Help

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Congo River Basin Project Role For Dr Campos Case Study Help

Congo River Basin Project Role For Dr Campos is currently among the biggest food cycle worldwide. It was established by Ivey in 1866, a German Pharmacist who first launched "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Company. The two became rivals at first but later on merged in 1905, leading to the birth of Congo River Basin Project Role For Dr Campos.
Business is now a transnational company. Unlike other international companies, it has senior executives from various countries and tries to make choices thinking about the whole world. Congo River Basin Project Role For Dr Campos presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Business Corporation is to enhance the quality of life of individuals by playing its part and offering healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Congo River Basin Project Role For Dr Campos's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Business pictures to establish a well-trained workforce which would help the business to grow


Congo River Basin Project Role For Dr Campos's objective is that as currently, it is the leading company in the food industry, it believes in 'Excellent Food, Excellent Life". Its mission is to supply its consumers with a variety of options that are healthy and finest in taste as well. It is focused on supplying the very best food to its customers throughout the day and night.


Congo River Basin Project Role For Dr Campos has a large variety of products that it uses to its customers. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has set its objectives and objectives. These objectives and goals are noted below.
• One goal of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Congo River Basin Project Role For Dr Campos is to lose minimum food throughout production. Most often, the food produced is wasted even prior to it reaches the customers.
• Another thing that Business is working on is to improve its packaging in such a method that it would help it to lower those problems and would likewise ensure the shipment of high quality of its products to its clients.
• Meet international requirements of the environment.
• Develop a relationship based on trust with its consumers, service partners, staff members, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. However, the target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given up Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it might result in the decreased earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business strategy is based upon the principle of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing modification in the client preferences about food and making the food things healthier worrying about the health concerns.
The vision of this technique is based on the secret approach i.e. 60/40+ which simply indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The products will be made with extra nutritional worth in contrast to all other items in market getting it a plus on its nutritional material.
This method was embraced to bring more delicious plus nutritious foods and beverages in market than ever. In competitors with other companies, with an objective of keeping its trust over clients as Business Business has actually acquired more relied on by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This sign likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio present a hazard of default of Business to its investors and might lead a declining share prices. For that reason, in regards to increasing financial obligation ratio, the firm must not invest much on R&D and must pay its existing financial obligations to reduce the threat for financiers.
The increasing threat of investors with increasing financial obligation ratio and declining share rates can be observed by substantial decline of EPS of Congo River Basin Project Role For Dr Campos stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow development likewise prevent business to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to derive various strategies based on the SWOT Analysis given above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative items by large quantity of R&D Spending and mergers and acquisitions. It could increase the market share of Business and increase the earnings margins for the business. It could also provide Business a long term competitive advantage over its competitors.
The worldwide growth of Business need to be concentrated on market capturing of establishing nations by expansion, bring in more clients through customer's loyalty. As establishing nations are more populated than industrialized nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisCongo River Basin Project Role For Dr Campos should do cautious acquisition and merger of organizations, as it could impact the client's and society's understandings about Business. It should acquire and merge with those business which have a market track record of healthy and nutritious companies. It would improve the understandings of customers about Business.
Business ought to not just spend its R&D on development, instead of it must also focus on the R&D spending over examination of expense of various healthy items. This would increase cost effectiveness of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business should move to not just developing but also to industrialized nations. It should broaden its circle to numerous nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It must acquire and combine with those nations having a goodwill of being a healthy company in the market. It would likewise make it possible for the company to use its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on 4 aspects; age, gender, income and occupation. Business produces several products related to infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Congo River Basin Project Role For Dr Campos products are quite economical by nearly all levels, but its significant targeted customers, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical division is based upon two main elements i.e. average earnings level of the consumer as well as the climate of the area. Singapore Business Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the client. Business 3 in 1 Coffee target those consumers whose life style is quite busy and don't have much time.

Behavioral Segmentation

Congo River Basin Project Role For Dr Campos behavioral division is based upon the attitude understanding and awareness of the client. Its extremely healthy items target those consumers who have a health mindful attitude towards their consumptions.

Congo River Basin Project Role For Dr Campos Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are two options:
Option: 1
The Business needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The company can resell the gotten units in the market, if it stops working to execute its method. Nevertheless, amount invest in the R&D might not be revived, and it will be thought about completely sunk expense, if it do not provide possible results.
3. Investing in R&D supply sluggish growth in sales, as it takes long time to present a product. However, acquisitions supply quick results, as it offer the business currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to face misconception of consumers about Business core values of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send out a signal of business's ineffectiveness of developing innovative items, and would results in consumer's dissatisfaction also.
3. Large acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making business unable to introduce new ingenious items.
Option: 2.
The Business ought to invest more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by introducing those products which can be provided to a completely new market sector.
4. Innovative items will supply long term benefits and high market share in long run.
1. It would reduce the profit margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would impact the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide an unfavorable signal to the investors, and could result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present brand-new ingenious items with less danger of converting the spending on R&D into sunk cost.
2. It would offer a positive signal to the investors, as the overall assets of the company would increase with its significant R&D costs.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's overall wealth along with in regards to innovative items.
1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of innovative items than alternative 2 and high number of innovative products than alternative 1.

Congo River Basin Project Role For Dr Campos Conclusion

RecommendationsBusiness has stayed the leading market player for more than a years. It has actually institutionalised its methods and culture to align itself with the marketplace changes and client behavior, which has eventually enabled it to sustain its market share. Though, Business has developed substantial market share and brand identity in the urban markets, it is suggested that the company should focus on the rural areas in regards to establishing brand loyalty, awareness, and equity, such can be done by creating a specific brand allotment strategy through trade marketing methods, that draw clear distinction between Congo River Basin Project Role For Dr Campos products and other competitor items. Congo River Basin Project Role For Dr Campos ought to take advantage of its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will allow the company to develop brand equity for newly presented and already produced products on a greater platform, making the effective use of resources and brand image in the market.

Congo River Basin Project Role For Dr Campos Exhibits

PESTEL Analysis
Governmental support

Altering criteria of global food.
Boosted market share. Altering assumption towards healthier items Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is beneficial. Problems over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 6000 Highest after Company with much less growth than Business 2nd Least expensive
R&D Spending Highest given that 2006 Greatest after Organisation 1st Least expensive
Net Profit Margin Highest possible given that 2001 with quick development from 2006 to 2011 Due to sale of Alcon in 2019. Nearly equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as wellness variable Highest number of brand names with lasting practices Biggest confectionary and also processed foods brand name on the planet Biggest dairy products and mineral water brand on the planet
Segmentation Center and upper center level consumers worldwide Specific clients together with family team Every age as well as Revenue Consumer Groups Center and upper center degree consumers worldwide
Number of Brands 5th 1st 7th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 58755 321524 582155 214516 574816
Net Profit Margin 2.64% 1.87% 24.66% 1.95% 92.72%
EPS (Earning Per Share) 49.21 5.59 6.46 1.17 73.98
Total Asset 199894 997954 781297 117615 74361
Total Debt 71655 44471 95186 44215 88553
Debt Ratio 53% 93% 25% 64% 44%
R&D Spending 6611 4935 2782 1646 1282
R&D Spending as % of Sales 1.87% 7.37% 3.46% 9.74% 7.78%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations