With the deep analysis of the above alternatives, it is recommended that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices too, as investors are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by establishing certain short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Congo River Basin Project Role For Dr Campos need to perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Evaluate the existing target audience as well as the market section which is not consist of in the company's circle.
• Examine the existing financial data to measure the amount that must be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to build the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Congo River Basin Project Role For Dr Campos worths and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Congo River Basin Project Role For Dr Campos as a company producing healthy items has actually been developed under midterm plan and now the business might move towards taste factor also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
