Astral Records Ltd North America Case Study Analysis

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Astral Records Ltd North America Case Study Solution

Business is presently one of the most significant food chains worldwide. It was established by Henri Astral Records Ltd North America in 1866, a German Pharmacist who initially introduced "FarineLactee"; a combination of flour and milk to feed infants and decrease death rate.
Business is now a multinational business. Unlike other international companies, it has senior executives from various countries and tries to make decisions thinking about the entire world. Astral Records Ltd North America presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Business Corporation is to enhance the quality of life of people by playing its part and providing healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Astral Records Ltd North America's vision is to supply its consumers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and concurrently understand the needs and requirements of its clients. Its vision is to grow quick and provide items that would satisfy the needs of each age group. Astral Records Ltd North America imagines to develop a well-trained workforce which would help the business to grow


Astral Records Ltd North America's mission is that as currently, it is the leading business in the food market, it believes in 'Great Food, Great Life". Its mission is to provide its consumers with a variety of choices that are healthy and best in taste. It is concentrated on supplying the very best food to its consumers throughout the day and night.


Astral Records Ltd North America has a broad variety of products that it uses to its clients. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Remembering the vision and mission of the corporation, the company has actually laid down its goals and objectives. These objectives and objectives are listed below.
• One objective of the business is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Astral Records Ltd North America is to squander minimum food during production. Usually, the food produced is squandered even before it reaches the customers.
• Another thing that Business is dealing with is to enhance its packaging in such a way that it would help it to lower those complications and would likewise ensure the shipment of high quality of its items to its clients.
• Meet worldwide standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, employees, and government.

Critical Issues

Recently, Business Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a need to focus more on the sales then the development technology. Otherwise, it might lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based on the concept of Nutritious, Health and Health (NHW). This strategy deals with the concept to bringing change in the customer preferences about food and making the food things much healthier concerning about the health issues.
The vision of this method is based upon the secret method i.e. 60/40+ which simply implies that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be manufactured with additional nutritional value in contrast to all other products in market getting it a plus on its nutritional material.
This method was embraced to bring more delicious plus healthy foods and drinks in market than ever. In competitors with other companies, with an intent of retaining its trust over consumers as Business Company has actually gained more relied on by clients.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing real amount of spending shows that the sales are increasing at a higher rate than its R&D costs, and allow the business to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This indication also shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing debt ratio position a risk of default of Business to its investors and could lead a declining share prices. In terms of increasing financial obligation ratio, the company should not invest much on R&D and ought to pay its current financial obligations to reduce the risk for financiers.
The increasing risk of financiers with increasing debt ratio and declining share costs can be observed by big decline of EPS of Astral Records Ltd North America stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of customers. This sluggish development likewise hinder business to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be used to obtain numerous techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must introduce more innovative products by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the business. It could likewise supply Business a long term competitive benefit over its competitors.
The global expansion of Business should be focused on market catching of developing nations by expansion, drawing in more clients through client's commitment. As developing countries are more populated than developed countries, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAstral Records Ltd North America needs to do careful acquisition and merger of organizations, as it might impact the client's and society's perceptions about Business. It must get and combine with those business which have a market credibility of healthy and healthy companies. It would enhance the perceptions of consumers about Business.
Business must not just invest its R&D on development, rather than it needs to also concentrate on the R&D spending over evaluation of cost of different nutritious products. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business ought to transfer to not just establishing but also to industrialized countries. It ought to expands its geographical growth. This wide geographical growth towards developing and established nations would minimize the threat of possible losses in times of instability in different nations. It must expand its circle to numerous nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It needs to get and merge with those nations having a goodwill of being a healthy company in the market. It would likewise enable the company to use its possible resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based on 4 elements; age, gender, earnings and occupation. Business produces numerous items related to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Astral Records Ltd North America products are quite budget friendly by almost all levels, but its significant targeted customers, in regards to earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its existence in nearly 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. typical income level of the customer as well as the environment of the region. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the consumer. For instance, Business 3 in 1 Coffee target those customers whose lifestyle is quite hectic and don't have much time.

Behavioral Segmentation

Astral Records Ltd North America behavioral division is based upon the attitude understanding and awareness of the customer. For instance its highly nutritious products target those customers who have a health mindful attitude towards their intakes.

Astral Records Ltd North America Alternatives

In order to sustain the brand in the market and keep the customer intact with the brand, there are 2 choices:
Alternative: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it fails to execute its technique. Nevertheless, amount invest in the R&D could not be restored, and it will be thought about totally sunk expense, if it do not offer prospective results.
3. Investing in R&D supply sluggish growth in sales, as it takes long time to present a product. Acquisitions provide fast results, as it provide the company currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with mistaken belief of customers about Business core worths of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative items, and would outcomes in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making business not able to present new ingenious products.
Option: 2.
The Business should invest more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those products which can be offered to a completely brand-new market sector.
4. Innovative products will supply long term advantages and high market share in long term.
1. It would reduce the profit margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would affect the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present new ingenious items with less risk of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the total properties of the company would increase with its substantial R&D costs.
3. It would not impact the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's general wealth as well as in terms of innovative products.
1. Threat of conversion of R&D spending into sunk expense, higher than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less variety of ingenious products than alternative 2 and high variety of ingenious items than alternative 1.

Astral Records Ltd North America Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market modifications and customer habits, which has actually eventually enabled it to sustain its market share. Business has developed considerable market share and brand name identity in the metropolitan markets, it is suggested that the company must focus on the rural areas in terms of developing brand loyalty, awareness, and equity, such can be done by developing a particular brand allocation technique through trade marketing strategies, that draw clear distinction between Astral Records Ltd North America items and other rival items.

Astral Records Ltd North America Exhibits

PESTEL Analysis
Governmental assistance

Transforming standards of worldwide food.
Improved market share.
Changing understanding in the direction of much healthier items
Improvements in R&D and QA departments.

Intro of E-marketing.
No such effect as it is good.
Issues over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 4000
Highest after Company with less growth than Company 6th Most affordable
R&D Spending Greatest considering that 2009 Greatest after Organisation 4th Least expensive
Net Profit Margin Greatest since 2008 with rapid growth from 2002 to 2013 Because of sale of Alcon in 2017. Virtually equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as wellness factor Highest possible number of brand names with lasting practices Biggest confectionary and also processed foods brand name in the world Largest milk items as well as mineral water brand name worldwide
Segmentation Center and also upper center level consumers worldwide Individual customers together with family team All age and Revenue Customer Groups Middle as well as upper middle degree customers worldwide
Number of Brands 7th 9th 3rd 6th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 67971 284625 642731 649533 383161
Net Profit Margin 7.93% 3.13% 52.57% 8.52% 93.48%
EPS (Earning Per Share) 94.98 1.48 8.78 5.37 37.71
Total Asset 128492 816228 363471 335827 61888
Total Debt 67119 58366 97796 57478 96461
Debt Ratio 74% 26% 77% 96% 19%
R&D Spending 7737 2929 7562 4942 3724
R&D Spending as % of Sales 7.77% 4.83% 7.32% 9.33% 9.57%

Astral Records Ltd North America Executive Summary Astral Records Ltd North America Swot Analysis Astral Records Ltd North America Vrio Analysis Astral Records Ltd North America Pestel Analysis
Astral Records Ltd North America Porters Analysis Astral Records Ltd North America Recommendations