The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Astral Records Ltd North America has an experience of about 140 years, making it possible for business to much better carry out, in various situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Astral Records Ltd North America has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Astral Records Ltd North America include; Maggi, Kit-Kat, Nescafe, etc.
• Astral Records Ltd North America has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious healthy.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Astral Records Ltd North America.
• Astral Records Ltd North America is a well-known brand name with high consumer's loyalty and brand name recall. This brand name loyalty of customers increases the chances of easy market adoption of various brand-new brand names of Astral Records Ltd North America.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer a negative signal to Astral Records Ltd North America consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are quite various. It will take long to change the perception of individuals ab out Astral Records Ltd North America as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related items enables the company to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can enhance the Astral Records Ltd North America service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Astral Records Ltd North America customers. For example, teachers can advise their trainees to acquire Astral Records Ltd North America products.
Threats
• Economic instability in nations, which are the possible markets for Astral Records Ltd North America, can develop numerous problems for Astral Records Ltd North America.
• Shifting of products from regular to much healthier, causes extra expenses and can result in decline company's profit margins.
• As Astral Records Ltd North America has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
